E3Expo Announces 2005 Video Game Business Conference Program Addition

E3Expo Announces 2005 Video Game
Business Conference Program Addition

LOS ANGELES – March 29, 2005 – The
Electronic Entertainment Expo (E3Expo) today announced the addition of Sneak
Peeks to the 2005 conference and workshop program, scheduled to take place May
17-19 at the Los Angeles Convention Center. The Sneak Peeks session brings
attendees an exclusive behind-the-scenes look at the development and creation of
three highly anticipated titles debuting at this year’s show.

The 2005 conference and workshops
program will present more than 150 of the industry’s leading experts who will
discuss the latest trends, innovations and business practices that define
today’s thriving global computer and video game industry. This year’s conference
tracks focus on the following topics: Creativity and Technology, Business
Strategy, and Marketing Analysis. Conference sessions will delve into the most
important issues facing the business today and shaping the industry of tomorrow.
Sessions focus on a wide-variety of critical areas, such as strategies for
next-generation consoles, in-game advertising, the mobile marketplace, digital
distribution, and international opportunities. In addition to these sessions,
the E3Expo conference program will open with a series of in-depth workshops and
special luncheons on Tuesday, May 17, during which attendees can learn directly
from, and interact with, the industry’s top creative and business leaders.

Attendees can register for the
conference program by logging on to www.e3expo.com, where daily schedules and
additional information about the conferences are posted. Please note that space
is limited. The Web site also contains general registration information about
E3Expo, which takes place May 18-20.

CONFERENCE SESSION ADDED

Sneak Peeks: The Godfather, King
Kong, Call of Duty sequel

Our signature Sneak Peeks session
takes attendees behind the scene of three of the biggest titles still in the
thick of product development. Learn how the project leads manage the game
development process – how they juggle the needs of their team, their publisher,
and the media. This session presents a unique window into the game development
process.

Participants: David DeMartini,
Executive Producer, and Nick Earl, Vice President and General Manager,
Electronic Arts, presenting The Godfather; Michel Ancel, Creative Director,
Ubisoft, presenting King Kong; Grant Collier, President, Infinity Ward,
presenting the sequel to Call of Duty. Moderator: Geoff Keighley. Contributing
Writer, Business 2.0.

For the complete 2005 conference and
workshops program agenda, please visit

http://www.e3expo.com/media/show_news.asp

About E3Expo

E3Expo is the world’s premiere trade
show for computer and video games and related products. The show, now in its
eleventh year, is owned by the Entertainment Software Association (ESA), the
U.S. association dedicated to serving the business and public affairs needs of
the companies publishing interactive games for video game consoles, handheld
devices, personal computers, and the Internet. For more information, please
visit www.e3expo.com or
www.theesa.com
.

E3Expo is a trade event, not open to
the general public. Only working journalists with qualified media outlets will
be eligible to register for media badges. No one under the age of 18 will be
admitted, including infants. This policy is strictly enforced.