DYNASTY WARRIORS(r)5 PRE-SELL CAMPAIGN
Represent the Three Kingdoms in Style with
"Old School" Inspired Ringer Tees from KOEI, GameStop.com, and EBGames.com
Burlingame, CA – March 02, 2005 – KOEI,
recognized worldwide as a leading brand of strategy and action games, today
formally announced its pre-sell campaign plans for DYNASTY WARRIORS 5, the
highly-anticipated martial arts-themed video game for the PlayStation(r)2
computer entertainment system.
In cooperation with online retailers
and EBGames.com, KOEI is offering the retro-inspired t-shirts in three styles-
Wu, Shu and Wei- each representing one of the Three Kingdoms in the game.
Starting immediately, with each online pre-order of DYNASTY WARRIORS 5,
consumers will receive a free t-shirt chosen at random. The offer is available
while supplies last.
"We’re rolling out these ringer tees inspired
by urban trends, so gamers can represent their favorite action game in true
style," said Amos Ip, Vice-President of Sales & Marketing at KOEI Corporation.
Today, KOEI also announced plans for a new
DYNASTY WARRIORS 5 commercial that will debut exclusively on MTV’s 441/2′, the
world’s largest high-definition screen in Times Square, New York. The 15 -second
spot will premiere on the massive 40-foot wide screen on March 18, 2005.
About Dynasty Warriors 5
DYNASTY WARRIORS 5 takes players back in time
to an ancient land governed by chaos, and the mightiest warriors in history must
fight for control of the Chinese empire. In the game players will command the
largest cast of characters ever assembled, including six new Dynasty Warriors,
each their own storyline and in-game events.
Endowed with a spectacular arsenal of new
weapons and attacks to master, massive landscapes to conquer, and much more,
players will experience the greatest Dynasty Warriors adventure of all time.
Developed by KOEI’s award-winning internal
team Omega Force, DYNASTY WARRIORS 5 is a 1-2 Player game exclusive to the
PlayStation(r)2 computer entertainment system. DYNASTY WARRIORS 5 is rated "T"
(Teen- Use of Alcohol, Violence) by the ESRB. The game ships to retailers on
March 29, 2005.
About KOEI Corporation
KOEI Corporation, the North American
subsidiary of KOEI Co., Ltd. of Japan, established operations in 1988. Based in
the San Francisco Bay Area, the company is now in its seventeenth year and is
recognized as a leader in the highly competitive video game industry.
KOEI is respected worldwide as the premier
brand for Strategy and Simulation games, and is recognized as the innovator of
the Tactical Action genre. The company’s Dynasty Warriors(r) series has
generated more than 7 million units in sales worldwide, since releasing for the
PlayStation game console in 1997.
KOEI maintains operations in Japan, the U.S.,
the U.K., Canada, China, Korea and Taiwan. KOEI employs over six hundred people
worldwide, with sales exceeding $250 million. The company constantly seeks the
fine balance between entertainment, technology, art and education, and provides
games that will mesmerize gamers across the globe. More information about KOEI
and its products can be found on the company’s websites, located at
Dynasty Warriors and the KOEI logo
are registered trademarks or trademarks of KOEI Co., Ltd. (c)2005 KOEI Co., Ltd.
All rights reserved. "PlayStation" and the "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc. The ratings icon is a trademark
of the Entertainment Software Association.