‘Dragon Ball Z®: Budokai™ 3’
SHIPS TO STORES NATIONWIDE
Annual Holiday Super-Seller Highlighted By Feature-Packed Limited Edition
BEVERLY, MA, November 16, 2004 – The franchise that spawned the top-selling
fighting video game of 2002 and 2003 returns in ’04 as Atari (Nasdaq: ATAR)
today announced it has shipped Dragon Ball Z®: Budokai™ 3 for the PlayStation®2
computer entertainment system, with a nationwide retail in-store date of
November 23. In support of the launch, Atari is also introducing a Budokai
3 Limited Edition, which includes an exclusive Broly® Chibi toy; a
behind-the-scenes bonus DVD featuring Behind the Screams: The Making of Budokai
3; the Budokai™ 3 “Super Trailer” video, and access to exclusive information on
the first-ever Dragon Ball Z® action game, Dragon Ball Z®: Sagas coming to U.S.
video game consoles next year.
According to data from the NPD Group, Dragon Ball Z®: Budokai™ was the
top-selling fighting game in 2002 and 2003, with Dragon Ball Z®: Budokai™ and
Dragon Ball Z®: Budokai™ 2 combining to sell more than 2.9 million units in the
U.S. – [according to NPD’s August 2004 report, includes PS2 and GC SKUs.]
“The Budokai™ series of Dragon Ball Z® games has established itself as a
successful fighting franchise in part because its in-game features have
consistently become more sophisticated and authentic with each new product
introduction,” said Matt Collins, Director of Brand Marketing for Atari’s
Beverly Studio. “This year’s installment takes the biggest gameplay leap
forward yet with the introduction of the Saiyan Overdrive Fighting System,
making Budokai 3 the best DBZ® fighting game ever made.”
Via this new Saiyan Overdrive Fighting engine, Dragon Ball Z®: Budokai™ 3 more
faithfully replicates the epic Dragon Ball Z battles that define the animated
series, allowing players to:
– Go airborne at all times (Bukujutsu Flight)
– Defend with Teleportation Counters
– Pinball opponents with Teleportation Tornado Combos
– Launch the most cinematic DBZ assaults ever with Dragon Rush Attacks
Dragon Ball® Z fans can customize more than 40 of their favorite characters from
Dragon Ball Z®, Dragon Ball GT®, and DBZ® movies in single-player modes, or
challenge a friend using multiplayer mode.
Dragon Ball Z® airs on Cartoon Network’s Toonami Block and is the top-rated
cable program among tweens 9-14 and males 12-24. Web sites for the Dragon
Ball franchise receive more than 8 million hits per day and the term
“Dragonball” was a Top 10 search term on the Lycos 50 Daily Report for 200
consecutive weeks. With more than $3 billion in related merchandising
worldwide and over 15 million home videos sold, the Dragon Ball brand has
created a new standard for animated action series.
Created by DIMPS, the successful developer of the two previous Budokai™ games,
Dragon Ball Z®: Budokai™ 3 and Dragon Ball Z®: Budokai™ 3 Limited Edition is
rated ‘T’ for Teen and is available for the suggested retail prices of $49.99
and $59.99, respectively.
For more information, visit
Focusing on providing the best in high-quality entertainment properties,
FUNimation Productions, Ltd. is a full-service brand management company with
in-house production, licensing, Internet and marketing departments. FUNimation
is also one of the nation’s leading independent home video entertainment
companies. In addition to the international phenomenon Dragon Ball Z®, the
company also manages brands such as Dragon Ball®, the prequel to the Dragon Ball
Z saga; Dragon Ball GT®, the long awaited sequel to Dragon Ball Z airing on
Cartoon Network’s Toonami block; Yu Yu Haskusho®, the popular spirit
detective saga also airing on the Toonami block; the mega-hit series Case Closed
known in Japan as Detective Conan, currently airing on Cartoon Network’s Adult
Swim; and many other fan favorites including Fullmetal Alchemist, which is
currently on Cartoon Network. For additional information on FUNimation, or its
properties visit www.funimation.com,
New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all
platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.S. The Company’s 1,000+ titles include
hard-core, genre-defining games such as DRIV3R™, Enter the Matrix™, Neverwinter
Nights™, Stuntman™, Test Drive®, Unreal® Tournament 2004, and Unreal®
Championship; and mass-market and children’s games such as Backyard Sports™,
Nickelodeon’s Blue’s Clues™ and Dora the Explorer™, Civilization®, Dragon Ball
Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary
of France-based Infogrames Entertainment SA (Euronext – ISIN: FR-0000052573),
the largest interactive games publisher in Europe. For more information,
2004 Atari, Inc. All rights reserved.
2004 BIRD STUDIO/SHUEISHA, TOEI ANIMATION. Licensed by FUNimation
Productions, Ltd. All Rights Reserved.
Dragon Ball Z and all logos, character names and distinctive likenesses thereof
are trademarks of TOEI ANIMATION.
"PlayStation" and the "PS" Family logo are registered trademarks of Sony
Computer Entertainment Inc.
The NPD Group is a service mark of NPD Group, Inc.
All other trademarks are the property of their respective owners.