Dragon Ball Z: Budokai 3 Goes Gold

Atari’s Dragon Ball Z®: BUDOKAI™ 3


Dragon Ball Z®:
Budokai™ 3

on Schedule for November 16 Launch



BEVERLY, MA, October, 25 ,
2004 –Atari, Inc. (Nasdaq: ATAR) today announced that
Dragon Ball Z®:
Budokai™ 3,

has been approved for release by Sony Computer Entertainment America
and manufacturing has begun.  Rated ‘T’ for teen,

Ball Z®:

Budokai™ 3

and the Dragon Ball Z®:
Budokai™ 3

Limited Edition

will launch for the PlayStation®2 computer entertainment system at a
suggested retail price of $49.99 and $59.99 on November 16th.  Both
products should be available in-stores by November 23.


The third installment of the
popular Dragon Ball Z®:
Dragon Ball Z®:
Budokai™ 3
has received critical acclaim in previews from leading
consumer and enthusiast publications. 

  • “If you’ve ever been curious about the series, now’s the time to try it,
    because Dragon Ball Z: Budokai 3 is shaping up to be the best entry yet.” –

  • “Triple the action! Triple the thrills! Budokai 3 powers up the franchise.” –
    Game Pro

  • “The Kame, the Hame, and the Ha are gleefully intact as Goku and company
    prepare to fire a flaming fusillade of fireballs at Freeza and the rest of the
    Dragon Ball brigade. You Love It. – GMR

“Since the first
Dragon Ball Z®:
game launched in December 2002, Atari has captured the
excitement of anime fans everywhere and established the

series as an annual top-seller,” said Matt Collins, Director of Brand Marketing
for Atari’s Beverly studio.  “By listening to fans, staying true to the
Dragon Ball Z®
animated series, and launching three weeks earlier than in 2002
or 2003, Atari has laid the groundwork for another successful holiday season
despite intense competition in the marketplace.”




Ball Z®:

Budokai™ 3


Budokai™ 3
, a “Hall of Fame” cast of
warriors from Dragon Ball Z®,
Dragon Ball GT®,
and DBZ®
movies will come together for a tournament of champions. With the power of the
new Saiyan Overdrive Fighting System, players will have unprecedented gameplay
control and Dragon
Ball Z®
authenticity. Players will earn points,
allowing them to customize their characters and create passwords to share custom
characters via the Internet. Also, an exciting and all-new single player mode
will allow fans to recreate some of the most dramatic DBZ®
moments. All told, Budokai™ 3 will
mark the best installment in the series yet.



Dragon Ball Z®: Budokai™ 3 Limited Edition

includes several bonus items especially for the most ardent fans of DBZ®
Official licensee Jakks Pacific has commissioned an exclusive Broly

Chibi toy featuring the character’s Budokai™ 3 in-game alternate costume.  Atari
also has produced a documentary that gives rare glimpse at how the U.S. voice
actor cast of DBZ

makes the show’s memorable
characters come to life in a behind-the-scenes bonus DVD video called ”Behind
the Screams: The Making of Budokai
3.”  The DVD also contains the Budokai
3 "Super Trailer" video and a URL that fans can use to catch a sneak peek of the
first ever DBZ®
action-adventure game – DBZ®
Sagas: Evolution.


Dragon Ball
Brand Information:


512 episodes of Dragon Ball®,
Dragon Ball Z® and Dragon Ball GT® collectively


More than $3 billion in
worldwide merchandising


More than 8.5 million hits per
day on dragonballz.com


More than 15 million Dragon
Ball Z® home videos sold LTD


For more
information on Dragon Ball Z®, visit



About FUNimation


FUNimation Productions, Ltd. is a full-service brand management company with
in-house production, licensing, Internet, marketing, and home video sales and
distribution divisions. The company manages brands such as the international
phenomenon Dragon Ball Z®; Dragon Ball®, the precursor to
Dragon Ball Z; Dragon Ball GT®, the long awaited sequel to Dragon
Ball Z® currently airing on Cartoon Network; Yu Yu Hakusho®,
the hit series seen by millions on Cartoon Network; the recently announced
mega-hit series Case Closed, known in Japan as Detective Conan, which is coming
to Cartoon Network on May 24, 2004; and many other fan favorites. For additional
information on FUNimation and its properties visit


About Atari


New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all
platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.S.  The Company’s 1,000+ titles include
hard-core, genre-defining games such as DRIV3R™, Enter the Matrix™, Neverwinter
Nights™, Stuntman™, Test Drive®, Unreal® Tournament 2004, and Unreal®
Championship; and mass-market and children’s games such as Backyard Sports™,
Nickelodeon’s Blue’s Clues™ and Dora the Explorer™, Civilization®, Dragon Ball
Z® and RollerCoaster Tycoon®.  Atari, Inc. is a majority-owned subsidiary of
France-based Infogrames Entertainment SA (Euronext – ISIN: FR-0000052573), the
largest interactive games publisher in Europe.  For more information, visit


2004 Atari, Inc.  All rights reserved.

Licensed by FUNimation

Productions, Ltd.  All Rights Reserved.

Dragon Ball Z, Dragon Ball GT, and all logos,
character names and distinctive likenesses thereof are trademarks of TOEI

"PlayStation" and
the "PS" Family logo are registered trademarks of Sony Computer Entertainment