Disruptive Media Publishers Announce Xbox 360 Content Creation Challenge

March 17, 2008

Disruptive Media Publishers
Announce Xbox 360 Content Creation Challenge

Nokia-Sponsored Contest Brings
User-Generated Theme Artwork to the Xbox 360

Disruptive Media Publishers (DP),
the leading provider of lifestyle customization content (gamer pictures and
themes) for Xbox LIVE on Xbox 360™, today announced the official launch of the
DP Content Creation Challenge. This marks the first time that individual artists
have had the opportunity to get their unique content published on Xbox LIVE
Marketplace as downloadable Xbox 360 themes, which can then be purchased by the
over 10+ million members using Microsoft Points. The contest kicks off on March
17, 2008, and runs until April 28, 2008.

 “Since the launch of the Xbox
360, users have constantly demanded the ability to create and distribute their
own unique themes, and this has never been possible…until now,” said Clay
Branson, Marketing Director for Disruptive Media Publishers. “This contest
allows digital art creators a unique opportunity to bring their designs to the
largest social network in the living room, with more than 10+ million Xbox LIVE
members around the globe and 2.6 million instant messages, text and voice
messages sent daily on Xbox LIVE.”

Nokia is the official sponsor of
DP’s Content Creation Challenge. Nokia’s new offering is the Nokia N81, which is
N-Gage compatible. “This contest is offering Nokia a great way to engage our
N-Gage audience where they live and play,” said Nick Malaperiman, Nokia’s head
of global marketing 3rd-party games. “We are looking forward to seeing the
unique creations that result from the Challenge.”

Xbox LIVE Marketplace is home to
more than 9,000 pieces of downloadable gaming and entertainment content and to
date there have been over 400 million individual downloads of this content. Some
of the most unique content allows for customization of the Xbox 360 system. This
customization includes custom faceplates to change the external appearance of
the console, as well as themes and gamer pictures that can be used throughout
the entire console environment. Themes, which can include up to four unique
images, allow users to customize their Xbox 360 user interface. Other
personalization includes the player’s Gamer Picture, which is a unique visual
identity displayed to the rest of the gaming community.

The Contest Details: Users can visit
www.my360theme.com,
where they will find detailed instructions and a content template. Once material
has been created to the proper specs, a simple file upload tool will allow users
to transfer their