Disney Online Announces 1st Anniversary of Pirates of the Caribbean Online

October 30, 2008

PIRATES OF THE CARIBBEAN ONLINE
CELEBRATES ONE YEAR OF PIRATING AND ADVENTURES ON THE HIGH SEAS

First Anniversary Marked With
Legendary In-Game Halloween Event & Contest

Disney Online today announced the
one-year anniversary of Pirates of the Caribbean Online, an immersive massively
multiplayer online game (MMOG), which allows players to fully experience the
untamed and action-packed Pirate world captured in the popular film franchise.
Pirates of the Caribbean Online provides ever-changing, open-ended adventures
with thousands of other players in a unique blend of action, strategy and role
playing. To celebrate, Pirates Online will bring mayhem to the Caribbean with a
haunting in-game event and contest on “All Hollows Eve.” Additionally, Walt
Disney Pictures recently announced that a fourth installment of the hugely
successful "Pirates of the Caribbean" films is officially in development.

Since the games launch in October
2007, players have achieved many milestones in world including:

  • Ships Sunk – 121,602,136

  • Hands of Blackjack Played –
    19,815,360

  • Number of Ship Repairs Completed –
    33,829,645

  • Tattoos Purchased – 288,547

“It’s been a great year for Pirates
Online, thanks in large part to our active, growing community,” said Steve
Parkis, senior vice president, Disney Online. “The feedback from our fans
continues to inspire the Pirates team to create and deliver exciting new content
and features that add to the authentic, rich and engaging world.”

Over the past year, a myriad of new
features have been added to the game that expand the world and the overall game
experience, including:

  • Privateering (Player vs. Player
    Ship Combat) – In the quest to become a Privateer, players chose a side –
    French or Spanish – and assemble a crew for Pirate vs. Pirate ship combat on
    the high seas. Pirate "Lords" on both sides challenge players with quests to
    prove their worth. Completing these tasks earns gold and reputation points and
    a tattoo that will brand survivors as Privateering veterans.

  • New Customization Options – Adding
    to the millions of possible player combinations available at launch – gender,
    body type, face, hair, clothing and names – several new customizations options
    have been added including tattoos, jewelry, additional clothing items (new
    pants, hats, coats and coats inspired by members of the Brethren Court), and
    new hairstyles.

  • Shops – Tattoo parlors, jewelry
    stores, and tailor shops have been added to the game.

  • Enhanced Lookout System – An
    in-game system was added to match players up with others looking to engage in
    the same activity. Players can now instantly see their percentage of finding a
    match (high, medium, or low) to help determine how long it will take before a
    match is found. Players can also now get more closely matched with other
    players that are at the same notoriety level as themselves.

  • Emotes – With the addition of
    emotes, players can communicate with others through actions such as dancing,
    laughing, clapping, celebrating, crying, flexing, waving, and more.

  • New Quests & Enhanced Quest
    Tracking System – A number of new quests for Unlimited Access Pirates have
    been added, including Pirate’s Life Quest, Clothing for a Pirate Quest, and
    Adoria’s Family. Each outfit is available for Pirates of varying Notoriety
    levels. In addition, enhancements to the Quest Tracking System were made so
    that when players are in the “return to townsperson” stage of completing a
    Quest, they simply follow the ray of light and the yellow arrow at their feet
    to return to their townsperson.

  • Ghost Ships – Nightmarish forces
    of evil and danger, players must keep their eyes out for these ill-fated
    vessels that are sure to challenge skills and nerves. The undead sailors are
    doomed to skulk around the waters of Isla Cangrejos and Cutthroat Island in
    their ominous ships – Shadow Crow, Cerberus, and Blood Scourge.

  • “Looking for Crew” Feature –
    Allows players to tell other Pirates that they are interested in crewing up by
    placing a “Looking for Crew” message above their avatar’s head.

  • New Weapons – New level four and
    five weapons have been added, including different types and styles of voodoo
    dolls, daggers, voodoo staffs and pistols, which deliver more damage, faster
    reload rates and special effects.

To help celebrate the first
anniversary and “All Hallows Eve,” Jolly Roger will cast a wicked curse on the
populace of the Caribbean and stir up an epic in-game event. Starting October
31, the Pirates of the Caribbean Online world will permanently turn to night,
and when the moon is at its fullest, any Pirate that doesn’t take cover will
become cursed and turn into an undead skeleton. Chaos will ensue, and all of the
cursed Pirates will be forced to attack the towns, and one another, all in the
name of Jolly Roger.

In addition, a special anniversary
contest will be held for all Basic Players and Unlimited Access members. The
contest asks players to submit a short video documenting how much they love
Pirates Online and demonstrating how they “Live the Pirates Life.” The contest
will commence today and run through December 19, and the finalists’ videos will
be posted on
www.PiratesOnline.com
.  Players will have the chance to win exciting
prizes including one grand prize: a chance to meet the Pirates Online crew and
lead developer for a one-on-one Q&A and a lunch at Walt Disney Studios to see
where the films are made. The winner will also receive a three-day trip to
Disneyland and two nights stay at the Disneyland Hotel, with one night in the
Pirates of the Caribbean Suite. A $100 shopping spree in the Pieces of Eight
shop, MacBook and iPod Nano are also part of the loot.

About Pirates Online: In Pirates of
the Caribbean Online, players create and customize their own pirate, captain
their own ship, and assemble a crew of their fellow rogues in an effort to
become the Caribbean’s most legendary Pirate. The game is developed and
published by Disney Online, is rated E10+ and features lower PC and Mac system
requirements than most other games in this genre, allowing for easier access to
a broader audience of players.

A portion of the game is available
for free with the option to upgrade to an Unlimited Access subscription for a
monthly fee of $9.95. New players can subscribe for $4.95 for the first month,
continuing with a fee of $9.95 for each additional month. Game Cards that give
players Unlimited Access for either 30 or 90 days are also available at select
Target, Best Buy, CVS, and Rite Aid stores nationwide. Players can download the
game directly and access additional information at the game’s Web site,
www.PiratesOnline.com