Dion Phaneuf Named Worldwide Cover Athlete of EAs NHL 09

June 9, 2008

Dion
Phaneuf Named Worldwide Cover Athlete of EA’s NHL 09

NHL Stars Alexander Ovechkin and
Daniel Alfredsson Featured on Packaging in Russia and Sweden Respectively

Electronic Arts Inc. announced today
that Calgary Flames defenseman Dion Phaneuf will be the cover athlete and
spokesman for NHL 09. With just three NHL seasons under his belt, Dion Phaneuf
has been nominated for the 2007-2008 Norris Trophy, is a two-time All-Star, and
has put up 159 points thus far in his short NHL career. Phaneuf is joined by
some of the NHL’s biggest international stars on packaging across Europe,
including Alexander Ovechkin (Russia) and Daniel Alfredsson (Sweden). NHL 09 is
being developed under the EA SPORTS brand by EA Canada in Vancouver, B.C and
will be available worldwide this September.

“It is an incredible honor to be
named to the cover of NHL 09,” said Phaneuf. “I’ve been a really big fan of the
franchise for as long as I can remember and am looking forward to being the face
of the game this year, particularly because of the significant improvements that
have been made to the defensive game and the new checking engine.”

Player Territory Team

  • Dion Phaneuf Worldwide* Calgary
    Flames

  • Alexander Ovechkin Russia
    Washington Capitals

  • Daniel Alfredsson Sweden Ottawa
    Senators

*with the exception of the countries
named below

As the successor to the critically
acclaimed NHL 08, winner of seven sports game of the year awards, NHL 09 builds
on the momentum of last year, with innovative controls, added depth and new
features designed to help newcomers jump into the series.

The revolutionary Skill Stick System
evolves to bring an unparalleled level of control to the defensive side of the
puck. The all new Defensive Skill Stick gives you the ability to sweep your
stick to block passing lanes and lift an opponent’s stick to prevent one-timers.
Take your game online with 6 vs.6 team play, where 12 people can play together
on 12 different consoles around the world. With new teams from the Russian,
Czech Republic and German Elite leagues, NHL 09 connects hockey fans around the
globe like never before.

Players new to the series can now
shoot, pass and check with ease. NHL 09 features Be A Pro, a game mode that will
put you on the ice with a dynamic new 3rd person camera that allows you to play
the role of one player. With a performance tracker grading your progress in more
than 50 categories, you will know exactly where you need to improve to become
the next NHL superstar.

The EA SPORTS NHL franchise is the
#1 selling hockey game and the #1 selling sports game in Canada**. The game will
be available for the PLAYSTATION 3, PlayStation 2, Xbox 360, and PC. For more
information, log onto
www.easports.com/nhl09
.

**Based on total franchise sales in
2007 according to the NPD.