Ding Ding Ding! Facebreaker Ships To Retailers Today

September 3, 2008

DING DING DING! FACEBREAKER SHIPS
TO RETAILERS TODAY

An All-New Intellectual Property
from EA SPORTS Puts Your Face in the Game

RElectronic Arts Inc. announced
today that FaceBreaker has shipped to retailers worldwide on the PLAYSTATION 3
computer entertainment system and Xbox 360® videogame system from Microsoft.
FaceBreaker K.O. Party for Wii™ will follow in November. An all-new intellectual
property under the EA SPORTS Freestyle™ brand, FaceBreaker brings back the
experience of old-school arcade boxing to a new generation of gamers. Expect the
unexpected with FaceBreaker, featuring laugh-out-loud action and over-the-top
characters.

FaceBreaker drops you into a world
filled with eye-popping stylized graphics and ego wielding characters that get
you raring to get your pummel on. Add a little personal motivation to your
fights using the custom face generator called Photo Game Face. Use an Xbox LIVE
Vision camera or a PLAYSTATION®Eye camera to create a custom boxer by uploading
yourself – or someone more notorious – directly to your console. Alternatively,
use a regular photo and share your masterpiece with the world in the online
Boxer Gallery. Download your created boxer into your game in seconds from EA
SPORTS World
www.easportsworld.com
, or scour the 30,000 plus boxers that have already
been created since the launch of the downloadable demo last month. 

Laugh out loud as you pummel your
opponent with a barrage of blows to the face, and watch in satisfaction as your
progress is illustrated by real-time facial deformation. With haymakers, face
shots and body blows, wait for the right moment to drop a Breaker to make your
presence known. Taunt your adversaries and flaunt your talent, by boxing with
one hand behind your back to add ultimate humiliation to your bout. In
FaceBreaker, it just feels good to rearrange your opponent’s face.

FaceBreaker was developed by EA
Canada in Vancouver, B.C. and is now available for the PLAYSTATION 3 computer
entertainment system and Xbox 360 videogame system from Microsoft with an MSRP
of $49.99. The game has been rated T (Teen) by the ESRB and 12+ by PEGI. For
more information, log onto

www.easports.com/facebreaker