Dead Rising 4 trailer shows the outbreak start on Black Friday

Who opens a mall on Black Friday?

Dead Rising 4 got a new animated trailer today showing off the beginning of the game's story. It takes place in Willamette, Colorado on Black Friday. For some reason, the town decided it would be a good idea to open a brand new, mega mall on black friday so you can imagine how that goes.

In the trailer, we see people fighting over teddy bears, getting in brawls, you know the typical holiday spirit. All of a sudden, zombies pop up right on black friday and our adventure begins. Dead Rising 4 takes place in Willamette, the setting for the original game, 16 years after the initial outbreak. Frank West returns and he's determined to find out what happened to cause it. 

Dead Rising 4 will release on December 6th, 2016 only on Xbox One and Play Anywhere program and later on PS4.