Data Designs Interactive goes for the JUGULAR with America’s most extreme team! on PS2

Data Designs Interactive goes for
the JUGULAR with America’s most extreme team!

London, November 2004: Data Design
Interactive announced today that they have obtained the rights through the UK
licensing Agency, Licensing Management International Limited to produce a street
luge and downhill skateboarding video game featuring the JUGULAR
www.jugular.com  brand for the
Playstation 2 platform. This licence will give them access to the entire Jugular
team who have long-established themselves as industry leaders in these highly
competitive and dangerous sports. Comprised of world-renown championship
athletes Wade Sokol, Sean "The Duck" Mallard and Lee "Leemo" Dansie, TEAM
JUGULAR has consistently demonstrated it’s superiority in these death-defying
sports over many years.

TEAM JUGULAR has won BRONZE, SILVER
AND GOLD MEDALS at virtually every major action sports event in the world –
including the X-GAMES on ESPN2, the GRAVITY GAMES on NBC, the Japanese Core
Extreme Games and most IGSA (International Gravity Sports Association)
competitions. TEAM JUGULAR had a clean sweep at the Core Extreme Games in Tokyo,
winning Bronze, Silver and Gold Medals at a recent competition, becoming the
first team in these sports to achieve such a feat. TEAM JUGULAR further
solidified it’s leadership position in San Francisco last fall, when Lee "Leemo"
Dansie won 1st place in the IGSA Championships in downhill skateboarding.

So what is Street Luge and Downhill
Skateboarding? Well, you have to lie on an aluminum board that has four
skateboard wheels and can travel at speeds of more than 80MPH using only the
force of gravity to propel you. At little more than 2 inches off the ground, it
has you hurtling down a hill avoiding all manner of obstacles…using the weight
of your body to steer. Only the soles of your shoes and a bit of wind resistance
or "drafting" can slow you down. Severe fractures, concussions, road rash or
worse are the norm, this sport is not for the faint hearted. Downhill
skateboarding is a close cousin to street luge, riders merely have a small agile
skateboard between them and the road below….having to negotiate sharp turns
while traveling at more moderate speeds of say only 65-70 MPH in a closely
tucked riding position. The goal of both of these sports is to get to the bottom
of the hill first…in one piece. Street luge and downhill skateboarding have
enjoyed huge television ratings over the years because of the tremendous speeds
that are achieved…resulting in spectacular made for tv crashes.

Understandably, only a tiny handful
of people throughout the world are competitive street luge racers. As the sport
is illegal in many parts of America, closed courses are required. The sport of
downhill skateboarding is not the domain of the novice skateboarder,
participants have usually tested their skills on open roads, half-pipes and
empty swimming pools for many years before attempting it.

The JUGULAR Street Luge and Downhill
Skateboarding Playstation 2 video game will provide fans of these sports
worldwide with the opportunity to participate without being arrested or
suffering serious injury. As the game is being created by the members of TEAM
JUGULAR, a high level of realism is assured.

Stewart Green, MD of Data Design
Interactive, said:

We have a very busy year planned
with over twenty titles for release, but this title is awesome, this is a real
extreme sport and we have the most extreme of the extreme teams Jugular, with
their world record holding players helping design the game, this game will let
you do the things even they dare not try in real life.

Michael Lajtay, Founder and CEO,
JUGULAR, Inc./Captain of TEAM JUGULAR, said: "The JUGULAR video game will allow
fans and participants of these sports to refine their skills without leaving the
comfort of their living room, providing them with a rare and sometimes
frightening glimpse into the life of a championship racer",

GAME OVERVIEW

It’s going to be the real thing!
Rough. Tracks featuring lots of twisting turns, involving braking, drafting and
technical features such as the ability to tighten the rider’s tuck in the
game….and to show how downhill skateboarders draft and/or brake. The courses
will be set in forests and near beautiful coastlines and will also have live
roads with traffic and obstacles like rabbits, squirrels and ten tonne trucks.

There will also be man-hole covers
on the courses, along with yellow lines, traffic signs and the like. The weather
will also have an effect on the race, since in the real world they frequently
race in the rain….they simply put rain wheels on the boards….they are the
same as regular wheels only that they have grooves carved into them.

The player will be able to bump into
a competitor on purpose or by accident and not be penalised. It’s more realistic
that way. And there’s nothing wrong with a little bit of blood if a rider is
injured and the odd compound fracture – again, this mirrors the real thing. But
don’t worry if you should get the stuffing knocked out of you as there will be
medical teams to take you away in an ambulance.

CHARACTERS FEATURED IN THE GAME

The game will include the lead
players in this sport including:

Wade Sokol’s

Sean "The Duck" Mallard,

STATS: SPEED BOARDING 1997 downhill
champion – top speed: 60.85mph 1997: 2-first place finishes, 1-third place
finish, 1-fourth place finish

STATS: STREET LUGE Gold Medalist (4
man luge) – Inaugural Gravity Games 1997 R.A.I.L. champion #1 qualifier for 1996
ESPN X-Games 1997: 3-first place finishes

Lee "Leemo" Dansie

1999 Gravity Games Gold Medal, 2003
International Gravity Sports Association, 1st place, downhill skateboarding, San
Francisco Event

World record for speed skateboarding
at 73MPH in 1988

The only athelete to compete in
three different X games events and earn medals in all three.

About Data Design Interactive

Green Solutions Ltd manages the
production of Interactive products for the entertainment industry. From
character or game design to final production on PC, Console or Online. GSL owns
the popular MYTH MAKERS, KIDZ SPORTS, and ACTION GILRZ, brands. GSL own the
publishing rights to the GODS brand development system. We employ the best
skills for a job either outsourced or internally through our fully owned
studios, Data Design Interactive for development, Artworld Studios for Computer
animation, and All-Star-Gaming for Coin op production