Crave is Ready to Rock!

Crave is Ready to Rock!

Crave Signs Hard Rock Casino License

Los Angeles, Calif.-July 13, 2005-Crave
Entertainment, a leading publisher of console videogames, today announced that
it has entered into agreement with Hard Rock International to license and
develop Hard Rock Casino videogames for the PlayStation®2 computer entertainment
system and other videogame systems.

"The Hard Rock experience is not your
grandma’s casino bus trip," says Rob Dyer, president and chief operating officer
of Crave Entertainment. "Hard Rock is one of the most globally recognized
brands, delivering top-quality entertainment with rock ‘n’ roll flare."

"Crave Entertainment has been immensely
successful with building interactive entertainment franchises for the casual
gamer," says Sean Dee, Vice President and Chief Marketing Officer for Hard Rock
International. "The company’s success with the World Championship Poker brand
makes Crave an ideal partner for Hard Rock International."

The Hard Rock Casino videogame captures the
excitement and spectacle of becoming a rockin’ high roller in the world’s most
exciting casino. Gamers can try their luck at more than 20 different casino
games, while experiencing high-stakes areas, invitation-only tournaments and
many unlockable upgrades for your highly customizable character. Beginning with
a modest bankroll, players must build up winnings and reputation as the highest
roller at the Hard Rock Casino. Along the way, they will encounter unique
tournaments, characters, side tasks, and unlockables, keeping the game play
fresh and challenges exciting.