Crave Flies High with Sky Dancers for Game Boy Advance

Crave Entertainment Flies High
with Sky Dancers® for Game Boy® Advance

Hot girls’ toy is back with a
whole new attitude

Los Angeles, Calif.-June 1,
2005-Crave Entertainment, a leading publisher of console videogames, today
announced the signing of the Sky Dancers license. Sky Dancers quickly became the
#1 girls’ toy around the world when first introduced in 1994, and was featured
in McDonald’s Happy Meals and the Macy’s Thanksgiving Day Parade. The 2005
relaunch delivers a whole new look and an animated DVD series where the
characters and world of Sky Dancers come alive for a whole new generation..

"Girls are playing videogames more
than ever before, so it makes sense to extend the Sky Dancers brand to gaming
consoles," says John Gentile, President of Abrams Gentile Entertainment. "Crave
knows how to reach the mass consumer market."

"Sky Dancers have been a huge hit
with girls everywhere," says Rob Dyer, president and chief operating officer of
Crave Entertainment. "With a fresh look and attitude, a new generation of girls
can enjoy playing Sky Dancers videogames."

Sky Dancers are back with a whole
new look and attitude and flying higher than ever before! Over 20 million
original Sky Dancers sold worldwide, and rocketed to the top of the Toy Book
"What’s Hot" list. The brand will relaunch in 2005 with a master toy
introduction from PlayAlong, makers of the mega-successful Care Bears and
Cabbage Patch brands, as well as the first ever DVD launch of the Sky Dancers
animated series.

Scheduled for release in September
of 2005, Sky Dancers will be available for the Game Boy® Advance with a MSRP of

About Crave Entertainment Based in
Los Angeles, California, Crave Entertainment is a privately held publisher of
videogame entertainment products. Crave produces games for the major console
platforms including Nintendo DS™, Game Boy® Advance, Nintendo GameCube™, the
PlayStation® game console, PlayStation®2 computer entertainment system and the
Xbox® video game system from Microsoft. For more information about Crave
Entertainment, please visit