Color Me Adventurous! Crave Announces Partnership with Crayola

Mar 14, 2007

Color Me Adventurous! Crave
Announces Partnership with Crayola

Crayola Game Coming to Nintendo

Crave Entertainment, a leading
publisher of console videogames, announced today that it will partner with
Crayola® to bring the company’s much-loved crayons to Nintendo DS(tm) screens.

Set in exciting locations around the
globe, Crave Entertainment’s upcoming Crayola game will lead players on a
colorful romp to find hidden treasure. Armed only with a treasure map and
Crayola crayons, players can draw and color their way through challenging
obstacles and exciting mini-games to complete quests and discover the treasure.

“Crayola crayons are an integral
part of American childhood,” said Mark Burke, senior vice president of product
planning and business development for Crave Entertainment. “We’re honored to be
partnering with a company that has been synonymous with childhood creativity for
more than a century to bring a classic piece of American culture to an entirely
new medium. Since its inception in 1903, the Crayola brand has grown into one of
the most respected and recognizable brands in the consumer marketplace. Today
consumers equate the brand with color, fun, quality and development–all the
characteristics that are reinforced in their growing product line which includes
crayons, markers, colored pencils, paints, modeling compounds and craft and
activity products for use in schools and homes. The brand has come a long way
since the first box of 8 Crayola crayons made its debut in 1903. Currently the
company makes more than 100 different crayon colors as well as an array of
materials to stimulate children’s creative development — while having fun!