During this morning's Pokémon Direct, Nintendo CEO Satoru Iwata announced a Pokémon-themed limited edition 3DS XL to celebrate the release of Pokémon X & Y.
The hardware comes in red and blue, with both of the legendary Pokémon from X & Y on the outside. It releases in North America and Europe on September 27, which is before the game releases. So either this limited edition 3DS XL won't come with a digital copy of the game, or there will be a download code inside it. Right now it's looking like it's not a bundle, just hardware.