Codemasters, to bring Bella Sara online world, to Nintendo DSTM and PC.

March 31, 2008

Codemasters, Granada Ventures and
Hidden City Games to bring Bella Sara, the leading girls trading card series and
online world, to Nintendo DS and PC.

Bella Sara’s world of
inspirational fantasy horses and positive messaging to come to game screens in

Strengthening its casual
entertainment portfolio Codemasters , a leading creator and publisher of video
games, today announced that it has secured the rights to introduce Bella Sara™,
the award-winning trading cards and online world for girls, to the video game

In a worldwide licensing agreement
with Granada Ventures, the merchandise, licensing and publishing division of the
UK’s largest commercial broadcaster ITVplc, and Hidden City Games, Inc., the
Seattle-based game and entertainment company, Codemasters will publish Bella
Sara video games for Nintendo DS™ and PC in Q4, 2008.

Bella Sara is a phenomenon amongst
5–12-year old girls and has sold over 40 million trading cards worldwide since
the series debuted in 2007. Each Bella Sara card features a fairytale-like
illustration of a horse along with a positive and inspirational message for
young girls, such as "Beauty comes from within" or "Be the hero in your own
story". A unique code on every card activates a virtual horse that can be cared
for in the Bella Sara online world at
The site, which features hundreds of virtual horses, a variety of
age-appropriate casual games, customizable cottages, puzzles, colouring books,
interactive stories and more has amassed more than 2 million registered users
from 240 countries.

"As the leading card and online
property for young girls, Bella Sara is a proven success and the perfect
addition to Codemasters’ casual entertainment category," said Leon Sanders,
Brand Manager, Casual Entertainment, Codemasters. "Signing Bella Sara extends
our portfolio to the young female gaming market and, with the immensely popular
online world of Bella Sara, the property brings an established computer-friendly
audience that already understands its unique, creative playing experience."

"We’re delighted to be working with
Codemasters on this exceptional brand", commented Melanie Beer, Head of
Licensing, Granada Ventures. "We look forward to seeing the world of Bella Sara
come alive as console and PC games."

As Nintendo DS and PC titles, the
Bella Sara games will immerse players in an interactive world of fantasy horses.
Players will be able to ride, care for, accessorise and trade the horses with
friends whilst discovering secret items and exclusive cards to activate on the
official website. For more information on Bella Sara, please visit