In an interview with CVG, Sledgehammer Games general manager Glen Schofield said his main competition wasn't Battlefield 3. Despite DICE's new first person shooter being Modern Warfare 3's biggest rival this holiday season, Schofield stated, "My competition is Modern Warfare 2. It always has been and if you think back two year ago when we were starting on the project I didn't know anything about Battlefield."
I think what he is saying is that when it's all said and done, DICE is going to have their own game in Battlefield 3 and Infinity Ward is going to have their own game in Call of Duty: Modern Warfare 3. Schofield can't control what DICE is doing, but he does have a role in the type of game that Modern Warfare 3 becomes.
Schofield continued, "I started hearing stuff about it maybe five or six months ago, news coming out. I never got a chance to play it until we got the beta a little while ago. So as far as a competitor goes, by the time we saw anything of it, the window to make changes was closed."
When asked what he thought of the Battlefield 3 beta, Schofield responded, "Let's just say that I still use Modern Warfare 2 as my competitor. I need to make sure that the millions of people that played Modern Warfare 2 will pick up this game, notice that it's better, notice that it's bigger, that there's more in it, that there's more polish, all that stuff. That's what I'm concerned with – this community."
Of course, with the constant jabs back and forth between EA/DICE and Activity/Sledgehammer, you have to really question how truthful that response is. Sure, in the end he may be comparing Modern Warfare 3 to Modern Warfare 2, but we all know he considers DICE's Battlefield 3 as a competitor. Why else would he take jabs at their open beta?
He may be using Modern Warfare 2 as a reference point for Modern Warfare 3's gameplay, but as far as sales, Battlefield 3 is his competitor. I'm sure he'd be quite disappointed if Battlefield 3 outsold Call of Duty: Modern Warfare 3 this holiday season.