Charm Girls Club Games are Now Available

October 20, 2009


Four Great Games for Tween Girls Just in Time
for the Holidays

The Play Label of Electronic Arts, Inc. added a
touch of charm to everyone’s holiday wish list today and announced the North
American release of four video games for EA’s new CHARM GIRLS CLUB™ property.
Designed for tween girls, CHARM GIRLS CLUB games provide fun, friendship and
collectible charms. Each game delivers a unique theme including CHARM GIRLS CLUB
Pajama Party for the Wii™, along with CHARM GIRLS CLUB My Fashion Mall, CHARM
GIRLS CLUB My Perfect Prom and CHARM GIRLS CLUB My Fashion Show for the Nintendo

“CHARM GIRLS CLUB is EA’s first original property
made specifically for young girls and highlights our commitment to create
quality and meaningful gaming experiences for this audience,” said Dyan
Williams, Senior Producer at EA. “Based on input from hundreds of girls across
the country, CHARM GIRLS CLUB games are designed around places and events that
resonate with these girls, like the mall, the prom or a sleepover.”

In each CHARM GIRLS CLUB game, girls begin by
creating their own customized Charm Girl character choosing from a variety of
different hair styles, clothing, shoes, accessories and make-up options. They
are then joined by the Charm Girls Club “BFF’s”– Anna, Sara, Olivia, and Emilie
– who offer in-game guidance and encouragement as players embark on adventures
filled with lots of fun and mini-games. Along the way, girls earn and collect
shiny new virtual charms by completing challenges which are then added to their
virtual jewelry box. In addition, the charms also unlock surprises in other
CHARM GIRLS CLUB games and special multiplayer charms can be earned while
playing with friends.

In CHARM GIRLS CLUB Pajama Party for the Wii,
girls can ignite a gigglefest with the Charm Girls or up to seven friends
creating an outrageously fun sleepover. Over 30 hilarious pajama party
mini-games such as Speed Hair Tease, Bed Bounce, and Pillow Fight will keep
girls engaged and entertained for hours.

The trio of CHARM GIRLS CLUB games for the
Nintendo DS packs a lot of amusement and adventure. In CHARM GIRLS CLUB My
Fashion Mall, girls manage their dream mall and tackle kooky mishaps while
playing mini-games such as Dress A Friend, Mani/Pedi Palace, and Hamburger
Heaven. CHARM GIRLS CLUB My Perfect Prom sends girls on the search for the
perfect dress and date as they earn charms by participating in various
fundraising activities like Car Wash, Sort Sparkles, and Serving Sweets leading
up to prom night. For girls who love fashion design, CHARM GIRLS CLUB My Fashion
Show lets girls create fashion collections choose their models, pick poses and
run the show while competing in over 20 fun fashion challenges.

Girls can also play games, design fashions,
socialize, collect charms, and immerse themselves into the world of EA’s Charm
Girls at the CHARM GIRLS CLUB website: This online
destination is integrated with EA’s CHARM GIRLS CLUB video games for Wii and
Nintendo DS so girls can experience the brand wherever they are playing.

CHARM GIRLS CLUB Pajama Party for the Wii has a
MSRP of $39.99. CHARM GIRLS CLUB titles for the Nintendo DS each have a MSRP of
$29.99. All games are currently available at retail nationwide and are rated “E”
for Everyone. For more information, visit