CampFu Surpasses 100,000 Players Worldwide

April 28, 2009


Rebel Monkeys Real-Time
Multiplayer Casual Game World Draws a Record Number of Online Consumers

Rebel Monkey (TM), a Manhattan-based
entertainment company best known for CampFu, a browser-based Casual Massively
Multiplayer Online (Casual MMO) community, today announced that the site has
reached in excess of 100,000 registered players since its late February 2009
launch, demonstrating swift growth and market traction. CampFu users come from
110 countries worldwide, spending on average over 60 minutes playing games and
socializing on the site.

The CampFu community gets to engage
with a variety of online activities and features, including real-time
multiplayer games, a virtual CampGround, chat, hundreds of virtual goods, and
fashion-forward avatars that are persistent both in-game and in-world. In
CampFu’s free-to-play eco-friendly environment, its the real-time co-op games
set it apart offering players new levels of online gameplay collaboration,
enabling the natural formation of teams and alliances that carry over into the

"CampFu is a fun and fresh online
hang-out that is different from anything else out on the market, said Margaret
Wallace, CEO of Rebel Monkey. "Players have really responded to the look of our
avatars and that you can actually use your avatars inside of the games in
real-time unlike a lot of online multiplayer sites out there where avatars are
usually relegated to the sidelines.

Still several weeks shy of its first
100 days as a live service, CampFu has attracted an incredible range of players
including teens, online gamers and people who enjoy social networking and being
a part of online communities. With an estimated 231 million casual gamers
worldwide and an expected 180 million registered users of virtual worlds such as
Club Penguin or Habbo Hotel, Rebel Monkey stands at the nexus of several
exciting market trends.

CampFu is powered by the companys
Monkey Wrench multiplayer gaming platform. Claiming to own the real-time co-op
gaming space, if you want to play as a group with your avatars inside of a
real-time casual gaming environment, you are really only going to find that at
CampFu, adds Rebel Monkey CCO, Nick Fortugno. Expect more kinds of real-time
co-op games to come exploring deeper levels of team play and collaboration.

To commemorate this 100,000 user
milestone, Rebel Monkey will be launching new parts of the CampFu CampGround and
a full site re-design this week. More co-op games, social networking features
and ways to customize your avatar and cabin are coming later this spring. To
explore CampFu, visit