Call of Duty: Finest Hour is Now Available


Santa Monica, CA – November 16, 2004 – Soldiers…it’s time to heed the call and
experience cinematic intensity and the chaos of battle as never before with the
release of Activision, Inc.’s (Nasdaq: ATVI) Call of Duty™: Finest Hour™, a
gritty new World War II action game for the PlayStation®2 computer entertainment
system, Xbox® video game system from Microsoft and Nintendo GameCube™. 
Activision is supporting the launch with a multi-million dollar marketing
campaign that includes television, print, theatrical and online advertising. 
Developed in conjunction with Spark, Call of Duty: Finest Hour is currently
available in retail stores nationwide for a suggested retail price of $49.99 and
carries a “T” (“Teen” – Blood, Violence) rating by the ESRB.
The advertising campaign for Call of Duty: Finest Hour has already begun with
national spots showcasing the most realistic and intense combat ever airing in
front of such programming as the recent network television premiere of the “Lord
of the Rings,” and continuing with airings during primetime, syndicated and
cable programming and national sporting events, including "Fear Factor," "The
Simpsons," "NFL” on CBS’ annual Thanksgiving Day game and ESPN’s "SportsCenter." 

Additionally, Activision will sponsor select movie and special programming on fX,
TBS SuperStation, TNT, MTV, BET, SpikeTV and G4.  Activision will also
deploy troops for a nationwide in-theater campaign, beginning in early-December
with life-size Call of Duty:  Finest Hour standees in theatre lobbies and a
trailer in front of such highly anticipated feature films as "Alexander,"
"Ocean’s 12" and "Meet the Fockers."
“An all-new experience for the consoles, Call of Duty: Finest Hour is an
absolute thrill ride, driving players and their squads through intense WWII
battles as they head for the final assault on Germany,” said Kathy Vrabeck,
President, Activision Publishing.  “By marrying advanced technology with
the Hollywood talents of actor Dennis Haysbert, award-winning composer Michael
Giacchino, veteran writer/producer Michael Schiffer and rock-and-roll superstar
Brian Johnson, we’re able to deliver a completely unique experience that is
unrivaled in its realism and intensity.”
Call of Duty: Finest Hour thrusts new recruits and hardened soldiers alike into
a gripping, movie-like WWII combat experience played out at the height of the
war through three Allied campaigns – Russian, British and American.  Gamers
are immersed in the unfolding drama as they take on the roles of six brave
soldiers fighting to survive grueling and intense battles, from the steps of
Russia’s famed Red Square to the harsh deserts of North Africa and onto the
final and ultimate goal of Germany itself.   Mixing exciting
vehicle-based action with an array of intense infantry missions, players step
into the boots of such outfits as Britain’s Popski’s Private Army as well as
Gen. Patton’s famed Third Army 761st “Black Panther” Tank Battalion.
The title features authentic sights and sounds, scores of soldiers and
incredible special effects that engulf players into the thrilling single-player
action.   With four modes of play and new maps, Finest Hour also
delivers heart-stopping team-based online multiplayer combat for up to 16
players on the PS2 and Xbox.  Xbox owners can also enjoy full Xbox-Live
support as well as system link gameplay.
About Spark
Spark Unlimited is a developer of high quality games for PlayStation® 2, Xbox™
and NINTENDO GAMECUBE™.  Founded in 2002 and headquartered in Sherman Oaks,
California, Spark Unlimited is an employee owned company that seeks to create
artistry through technology for a global gaming audience.  For more
information about Spark Unlimited, please visit our Web site at

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products.  Founded in 1979, Activision posted net revenues of $948
million for the fiscal year ended March 31, 2004.
Activision maintains operations in the U.S., Canada, the United Kingdom, France,
Germany, Italy, Japan, Australia, Scandinavia and the Netherlands.  More
information about Activision and its products can be found on the company’s
World Wide Web site, which is located at

Xbox is a registered trademark of Microsoft Corporation in the United States
and/or other countries.