Buena Vista Games Sets New Course For Game Developers And Intellectual Property Holders

BUENA VISTA GAMES SETS NEW COURSE
FOR GAME DEVELOPERS AND INTELLECTUAL PROPERTY HOLDERS

Bob Picunko Named Director,
Business Development and Production

BURBANK, Calif. — (February 9, 2005)
— Buena Vista Games, Inc. (BVG), the interactive entertainment arm of The Walt
Disney Company announced today that Bob Picunko has been named Director,
Business Development and Production. Reporting to Michael Ryder, VP of Worldwide
Production for Buena Vista Games, Picunko will be responsible for strengthening
relationships with video game developers and content creators. He will focus on
assessing new game concepts for the company and drive the process of
identifying, developing and growing new strategic business relationships with
independent developers. Prior to this role, Picunko spent more than three years
as Director of Marketing at the company.

“We are pleased to announce the
creation of this new and important role at BVG,” said Graham Hopper, senior vice
president and general manager, Buena Vista Games, Inc. “Bob’s extensive
knowledge of the industry and experience in developing game franchises over the
years are an asset to the future growth and success of the BVG product
portfolio.”

“We want to make BVG a creative
force in the game industry by establishing close relationships with the
remarkable talent within the development community,” said Picunko.

Bob Picunko brings more than 14
years of video game industry experience and 18 years of marketing experience to
his new role with Buena Vista Games. To date, Picunko has worked with a number
of past and current high profile Disney properties, including Kingdom Hearts,
TRON 2.0: Killer App, Tim Burton’s The Nightmare Before Christmas, Pirates of
the Caribbean, Finding Nemo, The Incredibles and The Chronicles of Narnia: The
Lion, The Witch and The Wardrobe. Additionally, tenures with Interplay
Entertainment Corp., Griffin-Bacal/DDB for Hasbro Interactive and Acclaim
Entertainment have seen Picunko responsible for more than 100 licensed and
original properties, including Mortal Kombat®, Turok®, RollerCoaster Tycoon ,
Baldur’s Gate II: Shadows of Amn , Fallout Tactics, ESPN and all sports leagues
(NFL, NBA, MLB, NHL, NASCAR), Batman, Spiderman, Monopoly®, Tonka®, WWF Warzone ,
Star Trek, Dungeons and Dragons, Terminator 2: Judgment Day and The Simpsons.

About Buena Vista Games Buena Vista
Games, Inc. is the interactive entertainment arm of The Walt Disney Company’s
Consumer Products business unit. The division publishes, markets and distributes
a broad portfolio of PC and multi-platform video games worldwide. The company
also licenses properties and works directly with third-party interactive game
publishers to bring products for all ages to market. Titles for Buena Vista
Games fall under two publishing labels: Buena Vista Interactive, which publishes
high-profile, multi-platform games based on creative content from the numerous
businesses within The Walt Disney Company as well as new intellectual
properties, and Disney Interactive, which publishes the company’s interactive
entertainment based on Disney branded properties.