Bruce Springsteen Makes Guitar Hero Debut

BRUCE SPRINGSTEEN MAKES GUITAR HERO®
DEBUT WITH BRAND NEW SONG “MY LUCKY DAY” AND CLASSIC HIT “BORN TO RUN”

January 13, 2009

Guitar Hero World Tour to Debut
Exclusive Bruce Springsteen and the E Street Band Tracks as Downloadable Content
Day and Date with Release of New Album, Working on a Dream

Bruce Springsteen will make his
videogame debut on January 27, 2009, with two downloadable songs available
exclusively in Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero World
Tour.

Coinciding with the release of his
new album, Working on a Dream (Columbia Records), the two-song Track Pack will
be available for download simultaneously with the album’s release on January 27,
2009. The Track Pack, which features the iconic Springsteen song “Born to Run”
and “My Lucky Day,” a brand-new track off his new album, Working on a Dream,
will be free to download during the first week of the album’s release.

“Bruce Springsteen has been a
defining force in Rock ‘n Roll and we are incredibly excited to have him make
his video game debut with Guitar Hero World Tour,” said Robert Kotick, CEO of
Activision Blizzard.

Springsteen’s longtime manager Jon
Landau said, “Activision has been a leader in getting music to the public in new
ways and we are very happy to have them making these two songs available to
their audience.”

The Bruce Springsteen Track Pack
will be available on Xbox LIVE® Marketplace for the Xbox 360® video game and
entertainment system from Microsoft, PlayStation®Store for the PLAYSTATION®3
computer entertainment system and as singles for Wii™ for free between January
27, 2009, and February 4, 2009. Starting February 5, 2009, the Track Pack will
be available on Xbox 360 for 320 Microsoft Points, on the PLAYSTATION 3 system
for $3.99 and as singles on Wii™ for 200 Wii Points each.

Guitar Hero World Tour transforms
music gaming by expanding Guitar Hero’s® signature guitar gameplay into a
cooperative band experience that combines the most advanced wireless controllers
with new revolutionary online* and offline gameplay modes including Band Career
and 8-player “Battle of the Bands,” which allows two full bands to compete
head-to-head online. The game features a slick newly redesigned guitar
controller, drum kit controller and a wired microphone, as well as an innovative
Music Studio music creator that lets players compose, record, edit and share
their own rock ‘n’ roll anthems. Music creators are also able to share their
recordings with their friends online through GHTunesSM where other gamers can
download and play an endless supply of unique creations.

Guitar Hero World Tour is now
available for Xbox 360, PLAYSTATION 3 computer entertainment system, the Wii
home video game system from Nintendo and the PlayStation®2 computer
entertainment system. The game is rated “T” for Teen by the ESRB. For more
information on Guitar Hero World Tour, please visit
www.worldtour.guitarhero.com  

For more information about Bruce
Springsteen, please visit
www.brucespringsteen.net
  or
www.shorefire.com