Blitz: The League Tackles Stores Nationwide

The League Tackles Stores Nationwide

Backed by a Major Marketing
Campaign and No Longer Bound by NFL Restrictions, Blitz: The League Conveys
Darker Side of Professional Football

Chicago – October 17, 2005 – Midway
Games Inc. (NYSE: MWY), a leading interactive entertainment publisher and
developer, today announced that it has shipped the first-ever story driven
football videogame, Blitz®: The League™, for the PlayStation®2 computer
entertainment system and the Xbox® video game system from Microsoft.

Blitz: The League is the football
videogame that Midway has always wanted to develop given the creative freedom
from NFL restrictions,” said Steve Allison, chief marketing officer, Midway. “As
a result,we’ve been able to focus our efforts on developing an entertaining
sports game that also leverages the controversy of what happens both between the
lines and beyond in professional sports today.

Blitz: The League’s Multi-Million
Dollar Marketing Campaign includes:

  • Published under license from FHM
    Magazine with advertorials, print campaign, sponsorships and other promotions
    centered around cover athlete, NFL legend, Lawrence Taylor

  • National television advertising
    campaign on multiple mainstream broadcast and cable networks ESPN, ESPN2,
    ESPNEWS, FOX, MTV, MTV2, Comedy Central, Fox Sports Net, Fuse TV, FX, and

  • Relationship with SpikeTV program
    The Ultimate Fighter including mat advertising, in-program placement, and

  • Participation in consumer
    oriented events & tours such as:
    Game Live’s 2005 College Tour (25 colleges nationwide)
    Vibe Game Club featuring Yardfest (20 colleges nationwide)
    FHM Tailgates in New York City and San Francisco
    IGN Live (Oct. 22 & 23 – Anaheim Convention Center)
    GameSpot’s G.A.M.E., The Game’s and Music Experience (December 2005)

  • Aggressive online campaign to
    top-tier enthusiast and mainstream consumer sites including,,,, and, among others

  • Print advertising campaign across
    multiple major video game and consumer publications including ESPN The
    Magazine, Game Informer, and Official PlayStation Magazine

  • National pre-sell programs at
    select game retailers, where gamers can pre-order a copy of Blitz: The League
    and receive The Blitz Cheerleaders 2006 Calendar featuring the Models of FHM
    for free (Limited time offer, while supplies last)

  • Dedicated web presence at ,
    the official website of Blitz: The League

Top-Tier Media Feedback:

  • "Blitz delivers action as dirty as
    the mud in the end zone with a story that charges gamers to turn a
    down-and-out football franchise into a dynasty. Stuff Magazine

  • "It’s football like you’ve never
    seen and the NFL hopes you never will." – Spin

  • "Midway Games Inc. has created a
    video game the National Football League would never allow." – Chicago Tribune

  • "Promises to take the [football
    videogame] genre in very new, very interesting directions." – Official Xbox

  • "The League will depict a side of
    the sport fans don’t often see." – GamePro

  • "Blitz: The League will include
    all the things the NFL doesn’t want you to think about." – San Jose Mercury

  • "Bone-breaking, skull-smashing
    football that’s what Blitz is all about." – PlayStation Magazine

About Blitz: The League

Blitz: The League will feature a
powerful story mode that, for the first time ever in a football videogame,
explores the lifestyle and drama found in professional football. Players will
take the helm of a downtrodden football franchise and retool the players and
coaching staff in a quest to guide them to the league championship. Additional
features include intense multiplayer action with head-to-head online play and
complete customization options of players, teams, stadiums and more.