Blade Stakes out N.A. Retail Shelves fo PSX

 

FOR
IMMEDIATE RELEASE 

 

For
Information Contact: 

Ryh-Ming
C. Poon 

Sr.
Publicist, Corp. Communications 

Activision,
Inc. 

(310)
255-2226 

[email protected]

 

ACTIVISION’S
BLADE STAKES OUT
NORTH AMERICAN RETAIL
SHELVES

 

Activision
Brings Marvel’s Master Slayer To The
PlayStation
Game Console and Game Boy Color

 

Santa
Monica, CA – November 21, 2000 – Denizens of the night beware, Activision,
Inc. (Nasdaq: ATVI) has unleashed Marvel’s master vampire hunter, Blade, to
the PlayStation game console and Game Boy Color. As a prequel to the Blade
movie, the game lets players assume the role of the day walker in an all-new
vampire slaying rampage. Blade for the PlayStation is currently available at
retail outlets nationwide at a suggested retail price of $39.99 and is rated
"M" (Mature – with Animated Blood and Gore and Animated Violence).
Blade for Game Boy Color is available at retail outlets nationwide at a
suggested retail price of $29.99 and is rated "T" (Teen – with
Animated Blood and Animated Violence).

 

"The
dark and foreboding atmosphere of the movie and the comic lends itself
perfectly to a video game adaptation," said Marcus Iremonger, 
senior producer, Activision European Studios. "As the first games ever
based on the property, the Blade titles remain true to their source with an
incredible stories and unabashed over the top action."

 

Played
from a third person perspective, Blade for the PlayStation game console
immerses players in the macabre world of modern day vampire lore. Throughout
the game’s 21 environments including the Gothic City Museum, City Sewers,
Cargo Ship and Chinatown, players will face down 32 creature variants from the
Vampire Ninjas to the giant Night Beast. To help slayers dispatch their prey,
Blade features the ultimate arsenal to battle the undead including swords,
guns with special silver tipped ammo, ultra-violet grenades and a variety of
lethal hand-to-hand moves.

 

Players
need not fear the night any longer, as Blade’s advanced auto-aim system
ensures that combat is focused on reactions and weapon selection rather than
pinpoint accuracy. Additionally, cinematic cut-scenes provide the player with
options that will affect the path of the game for unique gameplay experiences.

 

Blade
on Game Boy Color features seven thrilling levels of side scrolling mayhem.
Gamers utilize three fighting styles as well as machine guns, shotguns,
swords, "boomerang" blades, knives and throwing syringes while
fighting 18 enemy types and seven bosses.

Blade
was developed by HammerHead Ltd. for the PlayStation game console in
conjunction with Activision. Blade for Game Boy Color was developed by HAL
Corporation for Activision.

 

With
a library of over 4,700 proprietary characters, Marvel Enterprises, Inc.
(NYSE: MVL) is one of the world’s most prominent character-based entertainment
companies. Marvel’s operations are focused in five divisions: entertainment
(Marvel Studios), licensing, toys (Toy Biz), comic book publishing and
Internet/New Media. Marvel facilitates the creation of entertainment projects,
including feature films, television, home video and the Internet, based on its
characters and also licenses its characters for use in a wide range of
consumer products and services including video and computer games, apparel,
collectibles, snack foods and promotions. Marvel’s characters and plot lines
are created by its comic book division which continues to maintain a
leadership position in the U.S. and worldwide while also serving as an
invaluable source of intellectual property. For additional information visit
the Marvel Web site at <http://www.marvel.com>.

 

Headquartered
in Santa Monica, California, Activision, Inc. is a leading worldwide
developer, publisher and distributor of interactive entertainment and leisure
products. Founded in 1979, Activision posted revenues of $572 million for the
fiscal year ended March 31, 2000.

 

Activision
maintains operations in the US, Canada, the United Kingdom, France, Germany,
Japan, Australia, and the Netherlands. More information about Activision and
its products can be found on the company’s World Wide Web site, which is
located at http://www.activision.com.

 

The
statements contained in this release that are not historical facts are
"forward-looking statements." The Company cautions readers of this
press release that a number of important factors could cause Activision’s
actual future results to differ materially from those expressed in any such
forward-looking statements. These important factors, and other factors that
could affect Activision, are described in Activision’s Annual Report on Form
10-K for the fiscal year ended March 31, 2000, which was filed with the United
States Securities and Exchange Commission. Readers of this press release are
referred to such filings.

 

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