BioWare Announces Special Pre-Order Offer for Mass Effect on PC

April 29, 2008

BioWare
Announces Special Pre-Order Offer for Mass Effect on PC

BioWare is proud to announce that key retailers
across North America will be offering $10 off for all pre-orders of Mass Effect
for the PC, shipping to retailers May 27, 2008 in North America and June 6, 2008
in Europe. Gamers will receive the $10 discount by pre-ordering Mass Effect at
both specialty and online retailers including GameStop, Amazon.com and
GoGamer.com.

Gamers who pre-order Mass Effect through the
Electronic Arts online store will receive bonus items from the game Dead Space,
the highly anticipated sci-fi survival horror game by EA, including the first
issue of the Dead Space comic book and a Dead Space poster while supplies last.

Published by EA and re-designed for the PC by
Demiurge Studios and BioWare, Mass Effect invites players to take the role of
Commander Shepard as they set out on an adventure to save the galaxy from
imminent destruction. Wrought with treachery, heroism, difficult decisions and a
universe filled with unique and colorful species, Mass Effect delivers a truly
compelling storyline.

Fully optimized for the PC, Mass Effect includes
a new Tactical Heads-Up Display, higher resolution visuals, an enhanced
inventory system, fully optimized controls designed specifically for the PC,
individual squad control and a new decryption mini-game. The “Bring Down the
Sky” downloadable content for Mass Effect on PC, featuring 90 minutes of new
gameplay, will also be available free for registered BioWare Community members
at the launch of Mass Effect PC.

Originally released for the Xbox 360, Mass Effect
has received critical acclaim throughout the world with more than 80 awards
including 2007 Console Game of the Year and Role-Playing Game of the Year (http://masseffect.bioware.com/previewsawards/).

The $10-Off pre-order offer is available now at
all participating retail and online retail outlets. The Dead Space pre-order
offer is available now at the Electronic Arts online store at
www.eastore.ea.com. Mass
Effect is rated “M” for Mature by the ESRB. For more information about Mass
Effect, please visit
www.masseffect.com
.