In response to the countless complaints over Mass Effect 3, Majorie Stephens, director of communications for the Better Business Bureau of Northern Indiana, investigated BioWare's product description and confirmed that the company did falsely advertise the game's content.
According to Stephens, BioWare's website clearly promises that "the decisions you [the player] make completely shape your experience and outcome." Outcome being the key word, without a lot of wiggle room for interpretation.
"There is no indecision in that statement. It is an absolute," she stated.
While Stephens' finding doesn't carry sufficient legal weight, it at least validates the anger of fans who are willing to raise over $80,000 for a Child's Play charity drive through an online protest.
"The lesson to be learned here is companies should give careful consideration to how they word their advertisements," she wrote. "Otherwise, there could be detrimental effects, especially in the era of social media and online forums."
The Mass Effect 3: Extended Cut DLC releases this summer.
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