Battlefield Heroes Hits 2 Million Registered Players

September 25, 2009

Battlefield Heroes Hits 2 Million
Registered Players

Community Celebrates with ‘Heroes
of the Fall’ Update and All-New Map

Soldiers, we salute you! Electronic
Arts Inc. today announced that Battlefield Heroes, the hit Play4Free
third-person shooter has recruited two million registered players. With endless
hours of signature Battlefield sandbox action, Battlefield Heroes is EA’s latest
web-based free to download, free to play title which generates revenue through
advertising and in-game item sales. To celebrate this milestone, on September
30, EA will release a free ‘Heroes of the Fall’ update for the game, including a
brand new map.

Set against the backdrop of autumn
colors, the new map will be infantry-focused and set in a village with dozens of
intersecting canals. Intense battles will play out on the bridges and crossings,
while sneaky players can use the alleyways and channels to move unnoticed for
sudden flanking maneuvers and rear-guard actions.

Starting today, EA is accepting
proposed names for the new map at

http://www.battlefieldheroes.com
. Players can submit a proposed name for the
soon- to-be released map, and that name may be selected by the Battlefield
Heroes development team.

“Along with this new map, ‘Heroes of
the Fall’ includes a slew of changes including upgrades of the Gunner class and
improvements to the friends system,” said Ben Cousins, General Manager,
Battlefield Heroes team. “We’ve also added a brand new ranking system for the
game – players can earn cool new titles for their heroes as they play – showing
everyone on the battlefield how dedicated they are.”

Battlefield Heroes is offered
completely for free*. With its fun cartoon-style graphics, customized
matchmaking and non-stop action, the game caters to players of all skill levels.

Players can quickly download and
easily launch the game from

http://www.battlefieldheroes.com
. Before going into battle, gamers can
create a number of personalized characters. Battlefield Heroes features a
non-traditional third-person camera view so players can admire their
one-of-a-kind hero while taking out the enemy. Character customization items are
available for Valor Points (points earned by playing the game) or with
Battlefunds (a fictional currency bought with a credit card, PayPal or other
methods) so players can update or change their hero’s style at any time.

Battlefield Heroes is rated “T” by
the ESRB and “16+” by PEGI. For more information on the game, please visit

www.battlefieldheroes.com
or
www.ea.com
. Or follow the game on Twitter at

http://twitter.com/bfheroes
.

 

*Internet connection required.