Bandai’s Tamagotchi Comes Alive on BREW Wireless Phones

Bandai’s Tamagotchi Comes Alive
on BREW® Wireless Phones Wildly successful virtual pet appearing on handsets
this summer

Cypress, CA – June 1, 2005 – Bandai
America Inc., a subsidiary of the third largest toy company in the world, known
for such brands as Power Rangers, Teen Titans and Strawberry Shortcake, has
announced the development of one of its most successful toys, Tamagotchi, for
mobile phones. Based on QUALCOMM’s BREW solution, this mobile version of
Tamagotchi is scheduled for release in early summer 2005.

The mobile version of Tamagotchi is
based on the original virtual pet toy, Tamagotchi, released in 1996 which sold
over 40 million units worldwide. The mobile version of Tamagotchi will include
an array of upgrades to attract both longtime fans of traditional Tamagotchi and
newcomers with features that make raising a virtual pet on the cell phone fun.
With new features such as Tama Vivid, pets can now be viewed in both original
monochrome or as full color illustrations.

Exclusive special features have been
added to the mobile version, including two new mini games to keep both parents
and children entertained, a journal mode to record parenting endeavors and a
facts feature to offer insight into your pet’s personality. For those who are
hesitant to take the step toward parenthood, the mobile version of Tamagotchi is
now resilient enough to withstand prolonged neglect.

"Tamagotchi Connection, the 2004
version of the original toy, is one of the hottest toys in the United States and
Canada so we’re excited to be able to bring the concept of the original toy to
fans old and new alike," says Masao Ohata, vice president, Bandai Network
Entertainment. "QUALCOMM’s BREW solution is especially conducive to creating fun
and entertaining applications such as the mobile version of Tamagotchi quickly
and efficiently."

"QUALCOMM is pleased to be working
with Bandai, one of the most well known and well respected toy companies in the
world, helping to bring its innovative applications and popular brands to the
mobile phone consumer," said Mike Yuen, director, Gaming Group for QUALCOMM
Internet Services. "The mobile version of Tamagotchi is a prime example of the
power and flexibility of the BREW solution, which enabled the creative team at
Bandai to take a classic favorite and produce an exciting new product for the
mobile phone."

QUALCOMM’s BREW solution is designed
to meet the distinct and varied needs of wireless operators, handset
manufacturers, publishers, developers and end users around the world. BREW
products and services include: an open, extensible client platform that supports
robust system and application software including personalized and branded user
interfaces for mass market devices; a J2EE™-based, modular delivery system that
enables the distribution of content, applications and user interfaces to
wireless devices across all air interfaces; a dedicated professional services
team that supports the integration of customized implementations; and the
wireless industry’s first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
solution can make the wireless visions of innovative companies a reality.

About Bandai America Bandai America
Incorporated is a subsidiary of Bandai Co. Ltd., the third largest toy company
in the world, with 28 subsidiaries in 13 countries worldwide. Global interests
include toys and children’s entertainment, video game software, multimedia,
music, full-length feature films, vending machines, trading cards, candies and
licensed apparel.

Bandai America Incorporated is the
master toy licensee of some of the most popular properties and brands in
children’s toys and entertainment, including the Power Rangers, D.I.C.E., Teen
Titans, Strawberry Shortcake and Tamagotchi product lines. Bandai America is
headquartered in Cypress, California and company information is available at

QUALCOMM and BREW are registered
trademarks of QUALCOMM Incorporated. All other trademarks are the property of
their respective owners.