Atari Flashback 2.0 Announced


GREAT GAMES NEVER GO OUT
OF STYLE – ‘ATARI® FLASHBACK 2.0’ ANNOUNCED
 


Plug-and-Play
Console Celebrates 30th Anniversary of PONG®

 


NEW YORK,
NY, April 27, 2005 – In response to consumer and retailer demands, Atari, Inc.
(Nasdaq: ATAR) today announced the summer launch of
Atari®
Flashback 2.0
, the follow-up to the holiday 2004 hit, the
Atari® Flashback Classic Game
Console
, which shipped more than 550,000 units to retail. 
Atari Flashback 2.0

will be modeled after the pioneering Atari 2600 console and heralds in the 30th
anniversary of Pong®,
the first arcade game created for the home which started the revolution that
has today turned into a $10 billion industry.


 



 
The
Atari Flashback 2.0
will feature Pong as well as 40
other classic games including Asteroids®,
Centipede®, Millipede®, Lunar Lander™, Breakout®,
Missile Command®
,
Combat™
as well as retro game and
arcade classics that have never before been released for the home console. 
Atari Flashback 2.0
will feature the same wood grain paneling and look of the Atari
2600, and will capture the feel through two classic joysticks for multi-player
competition and vintage controls.


 


"The
Atari Flashback
series harkens back to the early days of video games where the
simplicity of design and the addictive game mechanics connected instantly with
audiences of all ages.  Even in this day of advanced and more complex gameplay,
these legacy games continue to elicit fantastic reactions via the on-screen
action, and again, to a wide and broad audience," said Wim Stocks, Executive
Vice President, Sales, Marketing, Licensing and Distribution.  "Now, on the 30th
anniversary of Pong — the grandfather of all video games — it is fitting
that we begin to commemorate this milestone with the launch of
Atari Flashback 2.0
." 


 


The
Atari Flashback 2.0

promises to deliver the same gaming sights, sounds and action as the original
Atari 2600.  To ensure this authenticity, Atari has engineered the tools and
code of the original games for reproduction on modern chip technology.


 


“Unlike
other nostalgia gaming products on the market, the
Atari Flashback
is the real McCoy
and the games included are originals, not third-party ports,” said Curt Vendel,
president of the Atari Historical Society and contributing producer for
Atari Flashback 2.0

“Atari has traveled back in time to recall an era where the experience was
paramount to the technological bells and whistles.”


 


Developed
by Atari, the
Atari Flashback 2.0
will be available early this summer for
under $30 at retailers nationwide.


 


About
Atari


New York-based Atari,
Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of
the largest third-party publishers of interactive entertainment software in
the

U.S.  The
Company’s 1,000+ titles include hard-core, genre-defining games such as
DRIV3R™, Enter the Matrix™, Neverwinter
Nights™, Stuntman™, Test Drive®, Unreal® Tournament
2004,
and Unreal®
Championship
; and mass-market and children’s games such as
Backyard Sports™, Nickelodeon’s Blue’s Clues™
and Dora the Explorer™, Dragon
Ball Z®
and
RollerCoaster Tycoon®
.  Atari, Inc. is a majority-owned
subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the
largest interactive games publisher in
Europe.  For more information, visit
www.atari.com.

 

 

2005, Atari,
Inc.  All rights reserved.  ATARI, the ATARI logo, and classic Atari game
titles and logos are trademarks or registered trademarks of Atari Interactive,
Inc. or its affiliates.  All other trademarks are the property of their
respective owners.