AT&T and EA Bring Spore to a New Universe of Gamers

July 17, 2008


New Agreement to Deliver
Exclusive Gaming Content to AT&T Customers, Premiering First on Mobile Devices

Starting today, gamers searching for
their own personal universe need not wait any longer as the intergalactic Spore
Origins from Electronic Arts Inc  has just invaded a mobile device near
you. AT&T Inc. today announced that its gaming organization has reached an
agreement with EA and EA Mobile to bring exclusive Spore game content to AT&T
wireless customers and to AT&T High Speed Internet customers.

AT&T’s agreement with EA will
provide both AT&T’s wireless customers and AT&T High Speed Internet customers
with exclusive Spore content including:

  • Spore Origins: Designed
    specifically for mobile phones, Spore Origins is now available exclusively on
    AT&T mobile devices until September 4, 2008

  • Spore Giveaway Offer: Beginning
    with pre-orders today and running until September 20, 2008, AT&T will be
    offering a complimentary copy of the full downloadable PC versions of Spore to
    new AT&T High Speed Internet customers

  • Spore Creature Creator: Free PC
    download of the AT&T edition of the Spore Creature Creator Demo (the creature
    design tool) which includes exclusive content.

Just as AT&T offers gamers multiple
platform choices, Spore, designed by The Sims™ creator Will Wright, offers them
multiple ways and platforms on which to play the game. Armed with a wealth of
creative tools to customize nearly every aspect of their universe, including
creatures, vehicles, buildings and even UFOs, Spore players create and evolve
life, establish tribes, build civilizations, sculpt entire worlds and explore a
universe filled with creations made by other gamers.

Spore hits North American stores
September 7 for the PC and Mac along with Spore Creatures on Nintendo DS™. Spore
Origins for the iPhone™ and additional mobile carriers will be available
September 4, 2008.

“The Spore launch has been highly
anticipated among the gaming community, and we are excited to have been able to
expedite its delivery to our mobile customers,” said Mark Collins, vice
president, consumer products, AT&T Mobility.

“AT&T’s comprehensive suite of
communications services presents the uniquely exciting opportunity to take
entertainment content to a higher level of user experience,” said Glenn
Broderick, AT&T executive director of gaming. “Spore is nothing short of a
cultural phenomenon in the making, and we are thrilled that our relationship
with EA gives our customers unmatched access.”

“EA’s excited to extend our
relationship with AT&T beyond mobile devices for the first time,” said Adam
Sussman, vice president of Publishing, Americas and Asia, EA Mobile. “This is a
great opportunity to bring Spore Origins to AT&T mobile consumers now, in
addition to Spore content to AT&T online consumers when the PC game launches in

According to Parks Associates,
roughly 150 million people are playing connected games — 41 million of which
play on wireless devices — making them a key growth driver for both the gaming
industry and for AT&T.

Whether playing on their PCs, TVs or
mobile devices, AT&T is committed to innovating the way gamers enjoy their
favorite games. AT&T is uniquely positioned to offer its customers connected,
cross-platform experiences on all three of those screens, and this agreement is
the first in what will be a series to help drive that innovation.

Spore Origins is now available on
more than 50 mobile devices. There are three ways that AT&T mobile customers can
download Spore Origins: 1) By accessing the AT&T Mall from their phone’s main
menu and clicking ‘Shop Games’, 2) By visiting online
, or 3) By texting SPORE to 386.

To download the free AT&T edition of
Spore Creature Creator demo, visit

For the complete array of AT&T
offerings, visit