Alienware Sponsors Four Kings

Alienware Sponsors UK Gaming Team
Four Kings

The UK’s Premiere Online Gaming
Team Four Kings and the Leader of PC Gaming Hardware

Announce a Sponsorship Agreement

Dallas, USA (December 16, 2003) –
The UK’s premiere online gaming team Four Kings and the leader of PC gaming
hardware announce a sponsorship agreement. Alienware® will be providing Four
Kings with the ultimate in gaming notebooks, which will be ideal for the team
when competing in international tournaments. Alongside the notebooks, Alienware
will be providing the team with financial support, Alienware branded mice,
mousepads and in association with Intel, the Ultimate Gaming Machines!

“This deal with Alienware will
surely help the squad prepare and maximize performance at forthcoming
tournaments, enabling us to warm-up and take part in the BYOC events at all
major events. Also, with Alienware’s superb gaming computers it will really aid
the team and help us to gain those much needed frames per second,” said Toby
Aldridge, Managing Director of the Four Kings Gaming Team.

“Alienware is very glad to team up
with the Four Kings and acknowledges the continuing increase of professionalism
in the gaming sector,” adds Stefan Konopatzki, Marketing Vice President for EMEA.
“This is just a natural link of a superb team and the best hardware you can get
for PC gaming.”

Alienware in association with Four
Kings look forward to launching a new 4K branded ultimate gaming computer which
will shortly be available through both companies’ websites.

About Four Kings

Four Kings are the UK’s premiere
internet gaming team, formed in 1997 they have been working hard to achieve
their goals and achieve success competing at the top level in various online and
offline competitions and leagues. Four Kings have worked hard to achieve the UK
number one status in 6 different gaming platforms, and are looking forward to
continuing their success in various other games and competitions. The Four Kings
website is located at

About Alienware®

Alienware Ltd. manufactures
high-performance computer desktop and mobile systems and leading-edge
professional systems. Alienware offers unique and award-winning products that
incorporate state-of-the-art components, innovative engineering and design, and
unprecedented customer service to deliver what reviewers have called the
Ultimate Gaming Machines.

Alienware, Area-51, Area-51m, and
Ultimate Gaming Machines are either registered trademarks or trademarks of
Alienware Corporation in the United States and/or other countries. The names of
actual companies and products mentioned herein may be the trademarks of their
respective owners.