ALIENWARE RETAIL INVASION BEGINS
WITH GRAND OPENING OF FIRST RETAIL LOCATION
Visitors of Alienware’s New
Retail Location Can Test Drive Alienware PCs, Speak One-on-One with Experts,
Play the Latest PC Games, Sign Up for Classes, and Plenty More
MIAMI – Dec. 6, 2005 – Alienware® —
the leading manufacturer of high-performance desktops, notebooks, media centers,
servers and professional systems — has opened its first retail location at
Dadeland Mall, located at 7535 N. Kendall Drive in Miami. The new location
allows customers to try out the latest Alienware products, speak face-to-face
with technology experts, sign up to take instructional classes and play the
hottest PC games, as well as test drive, custom configure and buy Alienware
systems. The retail location marks the launch of Alienware’s initiative, which
is to create an incredible user experience and give consumers a glimpse into
what thousands of Alienware customers have already experienced.
The public grand opening of the
Alienware retail location will take place on Saturday, December 10th, while a
press event will be held on Friday, December 9th. Alienware co-founder and CEO,
Nelson Gonzalez, will be present that day to answer questions from the media.
Visitors to the public grand opening will have the opportunity to win an
award-winning Alienware Area-51® system with monitor and speakers. In addition,
several lucky customers will win Alienware’s new CE-IV digital audio player, and
the first 100 visitors will receive a free Alienware t-shirt.
Among the products on display and
available to try out first-hand are Alienware’s cutting-edge gaming systems,
home and home office systems, media center systems and accessories. Visitors can
also learn about the latest technology by speaking in person with experts from
Alienware and other leading companies such as, Microsoft®, AMD®, and Intel®,
which are supporting Alienware in this initiative.
"The mission of our new retail
location is to create an exuberant user experience that has been thrilling
thousands of Alienware customers since 1996,” said Nelson Gonzalez, CEO for
Alienware. "The new retail location represents an opportunity for customers to
see the entire line of Alienware systems, as well as never-before-seen products,
in a more personal and interactive manner."
“Microsoft is pleased that Alienware
is offering consumers a retail experience,” said Kevin Eagan, general manager of
the OEM division at Microsoft. “Customers who visit Alienware’s retail location
will have the opportunity to test drive Alienware’s highly advanced
Windows-based systems before they make purchasing decisions.”
