Aerosmith Guitarist Joins GameStop’s Guitar Hero III Release Party

October 30, 2007


Rockin’ Release Party Features Real Rock Legend

Aerosmith
Guitarist Joe Perry Joins GameStop to Launch Guitar Hero  III: Legends of
Rock

Legions of screaming fans turned out to see
legendary guitarist, Joe Perry of Aerosmith, at GameStop’s flagship New York
City store on Sunday, October 28, 2007. The rocking release party and face-off
tournament featured Activision’s Guitar Hero® III: Legends of Rock at GameStop
(NYSE: GME), the world’s largest video game and entertainment software retailer.

"We were thrilled to be part of the launch of one
of the season’s hottest and most anticipated games and to provide an opportunity
for Guitar Hero III: Legends of Rock and Aerosmith fans to jam with Joe," said
Tom DaNapoli, vice president of marketing for GameStop. "At GameStop, we strive
to bring power to the players through events like this that allow gamers to
pursue their fantasies."

Throngs of aspiring rock legends came out to show
their skills in a live Guitar Hero III: Legends of Rock face-off tournament.
Perry, who has sold more than 100 million albums worldwide and been inducted
into the Rock & Roll Hall of Fame with Aerosmith, rocked out with the fans as a
judge in the tournament and signed scores of games and guitar controllers.

The Guitar Hero ® franchise has become a pop
culture phenomenen. Guitar Hero III: Legends of Rock will include explosive new
content and features including a multiplayer action-inspired battle mode,
grueling boss battles, a host of exclusive unlockable content and visually
stunning rock venues. Fans will tear it up with master tracks from some of the
most legendary rock artists in music such as Aerosmith, Metallica, The Rolling
Stones, Smashing Pumpkins, Guns N’ Roses, The Sex Pistols, Rage Against the
Machine, and others. Expanded online multiplayer game modes will also allow fans
worldwide to compete head-to-head for true legendary rock status. Fresh
downloadable content will also be offered on multiple platforms, and players can
now shred to a killer set list from many of the most popular rock songs ever
recorded.

For the first time ever, Guitar Hero fans will
also be able to thrash and burn with new wireless guitar controllers available
for each platform, including exclusive Gibson Guitar’s Les Paul model for the
Xbox 360® video game and entertainment system from Microsoft, Wii™ home video
game system from Nintendo, and PLAYSTATION®3 computer entertainment system.
PlayStation®2 computer entertainment system gamers will also get to shred on a
new exclusive shape, Gibson’s Kramer guitar, popularized by hard rockers and
known for its body design, pickups, electronics and construction for furious
finger fretting.

Guitar Hero III: Legends of Rock, published by
RedOctane® and developed by Neversoft, is rated ‘T’ for Teen by the ESRB and is
now available in retail stores. For more information about the Guitar Hero
franchise, please visit the dedicated community site:
www.guitarhero.com