Advent Million Dollar Contest Begins Tomorrow – First Clue Released

By
jkdmedia
-


MAJESCO KICKS-OFF MILLION
DOLLAR PROMOTION WITH XBOX LIVE
FOR AWARD-WINNING ‘ADVENT RISING’ VIDEO GAME
 

‘Race to Save Humanity’ Million Dollar
Play-and-Win Contest Begins Tomorrow at 8pm EST/5pm PST

 

EDISON, N.J., June 8, 2005 – Gamers now have one
million more reasons to play the sci-fi action video game,
Advent Rising, as
Majesco Entertainment Company (NASDAQ:

COOL),
an innovative provider of digital entertainment products and content, launches
its “Race to Save Humanity” million dollar play-and-win contest
tomorrow at 8pm EST/5pm PST
exclusively on Xbox™ Live.

 

Made possible through Xbox™
Live, the contest offers eligible
consumers who find hidden ‘A’
icons within the game, the ability to win hundreds of weekly prizes and one
grand prize of $1,000,000.  The contest applies to the first 500,000 Xbox copies
of Advent Rising and consumers
shouldn’t wait as many retail outlets are sold out of the game.

 

Leading video game consumer magazine, GamePro,
gave Advent Rising a 4.5 out of 5,
earning the magazine’s coveted “Editor’s Choice” award.  GamePro said,
“This game makes you believe all the lip-service rhetoric about video games
maturing into a genuine art form, because it puts its effort where its mouth
is.”

 

“Initial consumer response and buzz surrounding
Advent Rising has been impressive and
we expect it to continue as we roll out our extensive marketing and promotional
campaigns,” said Ken Gold, vice president of Marketing for Majesco.  “We are
excited to team with Microsoft on such an innovative promotion in which we watch
gamers compete to become a millionaire and win tons of other great prizes via
Xbox Live.”

 

 


$1,000,000 – And How
to Get It

The contest commences tomorrow and is limited to the
first 500,000 copies of the game sold.  Consumers who purchase specially marked
packages of Advent Rising will
receive a free, two-month subscription to Xbox
Live to participate in the contest,
or they may use their existing account.  Then, once a week for six weeks, an
“Easter egg” in the form of the letter ‘A’
will be downloaded via Xbox Live
and hidden within a level of the game.  Majesco will publish clues on the
contest website and distribute to the media as to which level the icon resides
in and then the race is on. [Note: week #1 clue listed below]

 

Once the egg is found, consumers will be given a
code and prompted to log into the contest website using their Xbox
Live Gamer Tag.  The first person to
do so is that week’s winner.  The contest is open only to US and Canadian
residents (void in MD, VT and in Quebec) who are 13 years or older.  The contest
ends August 15, 2005.  Complete contest rules can be found online at

www.adventtrilogy.com/contest.

 


Hundreds of Weekly
Prizes

Over the course of six weeks, players can also
compete for cash and prizes, with one Grand Prize winner receiving a $1,000,000
annuity, payable in twenty equal installments of $50,000 each.  Hundreds of
great prizes include:

  • Six weeks of cash prizes totaling $10k, $20k,
    $30k, $40k, $50k, and in the final week, the Grand Prize of $1,000,000;

  • 12-month Xbox
    Live     subscription cards from Microsoft;

  • SoBe refrigerator and a one-year supply of SoBe
    drinks;

  • SoBe guitars, golf bags, MP3 players, and more;


  • Advent Rising
    strategy guides from Brady Games;

  • Officially licensed Xbox controllers from Radica.

 

Developed by GlyphX Games,
Advent Rising is available now for
the Xbox® video game system from Microsoft and for PC later this
year.  For more information on Advent Rising,
visit

www.adventtrilogy.com.

 

About Majesco

Headquartered in Edison, NJ, Majesco Entertainment
Company (NASDAQ:
COOL) is an innovative provider
of digital entertainment products and content.  The Company’s three product
lines include Games, which includes the recently released
Advent Rising, and highly
anticipated titles such as JAWS™
Unleashed and Aeon Flux;
Videos, which highlights the Company’s platform-independent video compression
technology; and Gadgets, which includes innovative digital entertainment
products like Frogger®
TV Arcade.  More information
about the Company can be found online at

www.majescoentertainment.com. 

 


About Xbox

Xbox (http://www.xbox.com)
is the video game system from Microsoft that brings people together for the most
exhilarating game and entertainment experiences.  Xbox delivers an expansive
collection of breakthrough games, powerful hardware and the unified Xbox
Live online service.  The tag line,
“It’s good to play together,” captures the spirit of Xbox as the social hub of
the new digital entertainment lifestyle.  Xbox is now available in North
America, Asia, Europe and Australia.

 



About Xbox Live

A new frontier in imagination and extraordinary
interaction, Xbox Live offers
rich online gameplay.  The world’s only unified global online console games
service, Xbox Live is
continuously innovating to
provide members with unparalleled experiences.  This unique
service unites
gamers together in a dynamic community
where they can experience
the best online games,
exclusive programming and continuous downloadable content.
 Xbox Live
launched in the United States
in November 2002 and is available in 24 countries.  Please visit

http://www.xbox.com/live for more information.


 

Xbox is a
registered trademark of Microsoft Corporation in the United States and/or other
countries.

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