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FOR IMMEDIATE RELEASE For Information, Contact: ACTIVISION VALUE SIGNS PROMISING NEW ROMANIA-BASED DEVELOPMENT TEAM TO CREATE UPCOMING PC GAME Announcement Reinforces Company’s Santa Monica, CA – September 12, 2000 — Expanding its partnership with promising new developers, Activision Value (Nasdaq: ATVI) has signed an agreement to publish a new action-adventure game from FunLabs, a Romania-based development studio. The yet-to-be-announced title is expected to be available in the first quarter of 2001. “We feel fortunate to have found this talented and ambitious team,” said Dan Hammett, president of Activision Value. “Their enthusiasm and drive is exactly the element that we needed to make this exciting project come to fruition. We look forward to a strong and successful relationship.” Founded in 1999 by Adrian Filippini, FunLabs is a development studio that is dedicated to creating top-quality computer and video games. The company is headquartered in Romania and currently staffs 26 employees from all over Europe. Prior to their current project, the team developed Broken Balance for the PC, as well as a number of technology demos for companies including Nvidia and Matrox . Headquartered in Minneapolis, MN, Activision Value Publishing, Inc. is a wholly owned subsidiary of Activision Publishing, Inc. The company specializes in developing interactive entertainment software for PC markets worldwide. For more information about Activision Value Publishing, visit the company’s web site at The statements contained in this release that are not historical facts are “forward-looking statements.” The Company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward-looking statements. These important factors, and other factors that could affect Activision, are described in Activision’s Annual Report on Form 10-K for the fiscal year ended March 31, 2000, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. # # # |






