Activision Value Publishing Ships American Chopper

Activision Value Publishing SHIPS
American Chopper(tm)

New Video Game Based on Wildly
Popular Discovery Channel Series Screams into Retail Outlets Across North
America

Minneapolis, MN –
November 23
, 2004
Activision Value Publishing, a wholly-owned
subsidiary of Activision, Inc. (Nasdaq: ATVI), in a licensing agreement with
Discovery Consumer Products, announced today that it has shipped its newest
release,
American Chopper,
based on the phenomenally successful Discovery Channel series of the same name.
Available now for the PlayStation®2 computer entertainment system for a
suggested retail price of $29.99,
American
Chopper
has been rated "T" for
Teen by the ESRB.  The game will be available for the Xbox® video game system
from Microsoft in early December.

American Chopper
provides a dynamic platform for players to build and ride personalized themed
choppers, challenging your racing skills on a variety of missions and earning
style points to unlock new bikes, along the way. Taking its cues from the
top-rated series, players will help the show’s stars Paul Teutul Sr. and Paul
Teutul Jr. build some of the sickest bikes around.  The player will get to ride
the signature theme bikes, such the
POW/MIA Bike,
Jet Bike, Black Widow Bike
, or can
create their own customized choppers and then put them through the paces.
Players will experience life-like physics and handling as they cruise through
each adventure. 

"The realism of the garage is at
your fingertips without getting them dirty," said Dave Oxford, General Manager,
Activision Value Publishing Inc. "This game gives players a unique opportunity
to understand the intricacies involved in customizing these choppers combined
with the thrill of commanding them on the virtual open road."

About Discovery Consumer
Products

Discovery Consumer Products
is the retail and licensing arm of Discovery Communications, Inc.  Discovery
Consumer Products’ offerings extend the Discovery experience to a worldwide
audience through a broad array of entertaining and informative products and
services.  These include a national chain of Discovery Channel retail stores,
programming-focused licensed products, a robust online shopping business (
www.discoverystore.com ), and
strategic third-party retail and merchandising partnerships.  

About Activision Value
Publishing

Headquartered in Minneapolis, MN, Activision Value Publishing, Inc. is a wholly
owned subsidiary of Activision Publishing, Inc.  The company specializes in
developing interactive entertainment software for PC markets worldwide.  For
more information about Activision Value Publishing, visit the company’s web site
at www.activisionvalue.com.