Activisions BLUR set to Barge into Worldwide Retailers this November

August 20, 2009

Activision’s BLUR set to Barge
into Worldwide Retailers this November

Bizarre Creations’ New Powered-up
Racer Locks In North American and European Launch Dates

Activision Publishing, Inc.
confirmed today that Bizarre Creations’ slick, new powered-up racing video game
Blur will shock your socks off when it screeches into world-wide retailers this
November! Blur, will be available at North American retail outlets on November
3, 2009 and on European store shelves on November 6, 2009. Blur, currently being
showcased at the gamescom trade fair for interactive games and entertainment in
Cologne, Germany, is a new style of powered-up racing for all gamers, so it’s
time to start rallying your friends and get ready for this holiday season.

Blur is the ultimate powered-up
racing experience, where players collect addictive and intense Power-ups
throughout each course, including the ability to blast other cars out of the way
with huge bursts of energy, boost speed with Nitros, drop Mines and even
generate defensive shields to fend off other racers. Blur features an intense
single player campaign filled with over 50 fully licensed cars to unlock and
intriguing characters to earn the respect of, and gamers can also engage in
competitive and team-based multiplayer races with up to 20 players online, or on
a single console via 4 player split-screen.

Beyond the action-packed racing
filled with fast curves, sneaky alternate routes, hair-raising jumps and fully
realized damage models that provide for spectacular crashes, Blur’s narrative is
presented through Bizarre’s innovative new community-based interface, reaching
far beyond the game itself. This unique story-driving social network evolves
dynamically as players compete in different races, make new friends, rivals and
fans, and connect with other racers both in-game and in real life.

Blur is planned for release this
fall for the Xbox 360, PLAYSTATION 3, and the PC, and is currently rated “RP”
(Rating Pending) by the ESRB. For more information on Blur, please visit the
official game web site located at
www.blurthegame.com.