Activision Releases How to Train Your Dragon

March 23, 2010

Activision Releases How to Train
Your Dragon

Activision Publishing, Inc. is
bringing the ultimate dragon-training experience to kids with the release of How
To Train Your Dragon, the video game, based on the highly anticipated 3-D
animated feature film from DreamWorks Animation SKG, Inc. Players are the
ultimate dragon hero, launched into an epic quest to train the world’s fiercest
creatures. As gamers explore dynamic environments on and around the Island of
Berk, they’ll customize their very own dragons with over 100,000 possible
combinations. Along the way, gamers will collect valuable upgrades for speed,
strength and fire, giving them powerful tools to battle for Viking victory.

”The How To Train Your Dragon video
game allows kids to live the fantasy of creating their very own dragons and
engaging in epic battles against other fire breathing foes,” said Rob Kostich,
head of marketing for licensed properties, Activision Publishing, Inc. “Whether
they are playing on their own or against family and friends, kids will have a
blast in this high energy epic adventure.”

In support of the game’s launch,
Activision is hosting a sweepstakes on its website, giving families a chance to
win a Nintendo DS or Wii game system and a copy of the How To Train Your Dragon
video game. To enter, consumers can log onto the game’s website at
, or the movie website at
. Winners will be chosen through random drawings
that will take place daily starting on March 19 through April 7, 2010.

The game is available now for the
Xbox 360, Wii and the PLAYSTATION 3 for a suggested retail price of $49.99 each;
and Nintendo DS for the suggested retail price of $29.99. The console versions
are rated "E10+" (Fantasy Violence) and DS is rated "E10+" (Mild Fantasy
Violence) by the ESRB. For more information on the How To Train Your Dragon
video game, please visit