Activision Declares Year-Round Hunting And Fishing Season With Cabela’s Outdoor Adventures

HUNTING AND FISHING SEASON WITH Cabela’s® outdoor adventures™

Offering the Hunting and Fishing
Expedition of a Lifetime

MINNEAPOLIS, MN – September 14, 2005
– In the first combination hunting and fishing adventure ever offered, players
fly, float and trek across North America and beyond in Cabela’s® Outdoor
Adventures™ video game, available now from Activision, Inc. (Nasdaq: ATVI).
Exploring some of the world’s most exotic locations including Utah, Mexico and
New Zealand, players have the opportunity to hunt for trophy big game, fish
local waters and compete in marksmanship contests. Additional challenges players
face, include fending off wildlife, rescuing distressed outdoorsmen and racing
against time.

“Outdoor Adventures will impress
even the most seasoned outdoorsman with its authenticity and realism,” said Dave
Oxford, General Manager of Activision Value. “We took painstaking measures to
ensure that everything from kill shots to challenging fish battles were as true
to real life as possible.”

In Cabela’s Outdoor Adventures,
players travel to exciting locations across the globe to challenge their hunting
and fishing skills. The game features realistic big game, fish and small game
behaviors, animations and graphics and a complete line of genuine Cabela’s
hunting and fishing gear for a truly authentic experience.

The game is currently available for
PlayStation2 computer entertainment system, Xbox video game system from
Microsoft, and Nintendo GameCube for the suggested retail price of $29.99. The
game has been rated “T” for Teen by the ESRB.