Activision and Line 6 Announce Full Line 6 POD Integration into Guitar Hero World Tour Music Studio

July 11, 2008

Activision and Line 6 Announce
Full Line 6 POD Integration into Guitar Hero World Tour Music Studio

For the first time ever, video
game players will have access to the same guitar processing technology used by
professional musicians

Activision, Inc. and Line 6, Inc.
announced today that Guitar Hero World Tour for the Xbox 360 and PLAYSTATION 3
will integrate Line 6’s guitar tone technology, enabling gamers to use amps,
cabs and effects from the world-renown Line 6 POD® in the game’s Music Studio.
The game’s innovative new Music Studio lets players express their musical
creativity by giving them access to a full complement of tools to compose,
record, edit and share their own rock ’n’ roll anthems.

The sound modeling technology of
Line 6’s POD is integrated into Guitar Hero World Tour’s Music Studio so gamers
can now join the ranks of elite POD using bands including, U2, Radiohead, Keane,
Muse, Nine Inch Nails, Story of the Year, Slipknot, Dashboard Confessional,
Alice in Chains, Stone Temple Pilots, Garbage, Lenny Kravitz and countless
others.

“With Guitar Hero World Tour’s new
Music Studio functionality, we wanted to give gamers access to the most
authentic music creation tools available, so we went to the pacesetters of
professional guitar technology—Line 6,” said Dusty Welch, head of publishing for
Activision/RedOctane. “The integration of Line 6 technology in the game
underscores our commitment to delivering unprecedented innovation to the Guitar
Hero franchise that has the potential to revolutionize consumer generated
music.”

The signature sounds of legendary
bands and top musicians today come from a combination of guitar amps, cabs and
effects. Through digital signal processing, POD delivers accurate emulations of
the most coveted amplifiers, effects and cabinets ever made. It is famous for
revolutionizing the way guitarists record, perform, rehearse, and write songs.
It eliminates the need for complicated setups with its proprietary technology
for simulating the complex interaction of amplifiers, effects, microphones,
speaker cabinets and room acoustics. Whether POD is used with headphones to
practice, for direct recording or playing live, POD is what musicians turn to
for the best guitar sound.

“Line 6 strives to push the
boundaries, from revolutionizing the way guitarists record to how they perform
live to helping enable the creative process for musicians,” said Marcus Ryle,
Line 6 Founder and SVP of Research and Development. “Thanks to the incredible
processing power of the of the next generation video game consoles, we placed
the actual tone algorithms right into the game to give gamers the tools to
choose their own sounds for the music they create. For the first time, gamers
will have the ability to compose and record with the same technology used by
professional musicians.”

A preview of Music Studio featuring
exclusive screenshots, amp presets and content is available at
www.line6.com/GH.

Guitar Hero World Tour using Line 6
guitar tone technology is being developed by Neversoft Entertainment for the
Xbox 360 and PLAYSTATION 3. The game is not yet rated by the ESRB. For more
information on Guitar Hero World Tour, please visit
www.guitarhero.com.