Action Man Ships for GBC

 

FOR
IMMEDIATE RELEASE

 

Kathy
Mendoza 

THQ/Media
Relations 

818/
871-5059

Mary
Nelson Garrett 

THQ/Investor
Relations 

818/
871-5090 

 

THQ
SHIPS ACTION MAN FOR GAME BOY COLOR

 

CALABASAS
HILLS, Calif. – January 26, 2001 – THQ Inc. (NASDAQ NMS: THQI) today announced
it will release ACTION MAN: SEARCH FOR BASE X for GAME BOY Color on January
30. Licensed by Hasbro Interactive, ACTION MAN toys and merchandise are a hit
with kids after the debut of the ACTION MAN television show and toy line.
Developed by Natsume, ACTION MAN: SEARCH FOR BASE X will be available on
January 30 at major retail outlets nationwide.

 

"ACTION
MAN merchandise has exceeded $1 billion in retail sales worldwide in the last
five years," stated Alison Locke, executive vice president, North
American Publishing, THQ. "The ACTION MAN: SEARCH FOR BASE X missions are
a perfect fit for the GAME BOY Color demographic."

 

"The
ACTION MAN product line has been wildly successful in Europe and we expect its
appeal to our target demographic to be just as successful in the U.S.,"
said Tom Dusenberry, President and CEO, Hasbro Interactive. "THQ’s
expertise in the handheld arena will make ACTION MAN: SEARCH FOR BASE X for
GAME BOY Color the perfect compliment to our PC and PlayStation ACTION MAN
adventures."

 

ACTION
MAN: SEARCH FOR BASE X for GAME BOY Color features seven levels with over 15
missions for gamers to enjoy as they assume the role of the GREATEST HERO OF
THEM ALL. As ACTION MAN, players must find and arrest DR. X before he uses his
top-secret weapon against the world. ACTION MAN can use devices such as his
Electronic Magnetic Pulse, longbow, sonic explosions and flashlight to explore
through missions including a jungle, a mine, a snow base and even a moon base.

 

About
Action Man ACTION MAN is a realistic hero who pairs extraordinary athletic
ability in extreme sports with superior intelligence and a sixth-sense called
the AMP FACTOR to combat evil around the globe. The cutting-edge ACTION MAN
CGI programming made its debut of weekly episodes on Fox Kids Network on
Saturdays.

 

About
Hasbro Hasbro Interactive, Inc. is a global interactive entertainment industry
leader, innovating new ways to play and developing, publishing and
distributing the highest quality interactive games and lifestyle products for
a full range of genres and platforms. A subsidiary of Hasbro, Inc. (NYSE:
HAS), Hasbro Interactive has offices in the U.S., U.K., Canada, Germany and
Australia, and internal development studios in the U.S. and U.K. For further
information, visit Hasbro Interactive’s Web site at http://www.hasbro-interactive.com.

 

THQ
Inc. develops, publishes and distributes interactive entertainment software
worldwide for a variety of hardware platforms including PC CD-ROM, and those
manufactured by Sony, Nintendo, Microsoft and Sega. The THQ website is located
at http://www.thq.com.

 

ACTION
MAN and its associated characters are trademarks of Hasbro, Inc. (c) 2000
Hasbro, Inc. All Rights Reserved. (c) 2000 Hasbro Interactive, Inc. All Rights
Reserved. Used with permission.

 

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The
statements contained in this release which are not historical facts may be
deemed to constitute forward-looking statements. Actual results may differ
materially from those projected in such statements due to a number of risks
and uncertainties, including, without limitation, demand and competition for
the Company’s products, and other risks and uncertainties detailed in the
Company’s filings with the Securities and Exchange Commission, and as more
specifically set forth in our most recent Form 8-K filed on November 13, 2000.