2K Sports to Reveal NBA 2K9 Cover Athlete Tomorrow During the NBA Pre-Game Show

June 4, 2008

2K Sports to Reveal NBA 2K9 Cover
Athlete Tomorrow During the NBA Pre-Game Show

Tune in Tomorrow for the
Revealing of the Cover Athlete for 2K Sports’ NBA 2K9 during the NBA Pre-Game
Show at 8:30 pm ET on ABC

Tomorrow, 2K Sports will reveal the
cover athlete for the highly anticipated basketball video game, NBA 2K9, in a 30
second TV spot scheduled to air during the NBA Countdown pre-game show for Game
One of the 2008 NBA Finals, Boston Celtics vs. Los Angeles Lakers, June 5th at
8:30 pm ET on ABC.

As part of revealing the new cover
athlete, 2K Sports has launched a new community web site,
www.2ksports.com/nba2k9,
where registered participants can predict the cover athlete for NBA 2K9 from a
selection of 16 NBA players. Fans have until 11:59 p.m. ET tonight to make their
predictions, and participants who select correctly will be entered into a
special drawing for the opportunity to win exclusive prizes. One grand prize
winner will receive the NBA 2K9 cover athlete’s authentic, autographed NBA
jersey, along with a copy of NBA 2K9 on the platform of their choice. Ten other
first prize winners will also receive a copy of NBA 2K9. All winners will
receive their copy of NBA 2K9 upon release of the game.

NBA 2K9, which is being developed by
Visual Concepts, is not yet rated by the ESRB and will be available this fall
for Xbox 360, PLAYSTATION 3, and PlayStation 2. For more information, please
visit www.2ksports.com.