2K Sports to Reveal NBA 2K9 Cover Athlete on June 5

May 22, 2008 
 



2K Sports to Reveal
Cover Athlete for

NBA®
2K9

During Pre-Game Show for
Game One of the NBA Finals on June 5



 


Fans can now visit new 2K
Sports Community Site to predict next cover athlete and win exclusive prizes



 


2K Sports today announced
that the cover athlete for the highly anticipated basketball video game
NBA 2K9

will be revealed through a 30 second TV spot scheduled to air during the NBA
Countdown pre-game show for Game One of the 2008 NBA Finals, June 5 on ABC. 


 


As part of revealing the
new cover athlete, 2K Sports has launched a new community web site,


www.2ksports.com/nba2k9
,
where registered participants can
predict the cover athlete for
NBA 2K9

from a selection of 16 NBA players.  Fans who predict correctly will be
entered into a special drawing for the opportunity to win exclusive prizes.


 


“We’re extremely excited
to offer this online promotion to our loyal community of 2K Sports fans, as
we think it’s a fantastic opportunity for us to interact more closely with
them through a refreshingly fun and rewarding experience,” said Christoph
Hartmann, president of 2K.  “The NBA 2K franchise is king among basketball
players and passionate fans who know and understand basketball.  Revealing
our cover athlete prior to Game One affords us a unique opportunity to
capitalize on the anticipation surrounding the NBA Finals while
simultaneously generating excitement for the release of
NBA 2K9
.” 


 


To enter in the
NBA 2K9

cover athlete reveal sweepstakes, participants must register from May 22 –
June 4.  Official contest rules and other important information can be found
on

www.2ksports.com/nba2k9
.   Fans will guess the
NBA 2K9

cover athlete from a list of NBA players provided, and all entrants that are
correct will be entered into a random drawing to win the sweepstakes prizes
on June 5.  One grand prize winner will receive the
NBA 2K9

cover athlete’s authentic, autographed NBA jersey, along with a copy of
NBA 2K9

on the platform of their choice.  Ten other first prize winners will also
receive a copy of
NBA 2K9
. All winners will receive their copy of
NBA 2K9

upon release of the game. 



 



NBA 2K9
,
which is being developed by Visual Concepts, is not yet rated by the ESRB
and will be available this fall for Xbox 360® video game and entertainment
system from Microsoft,
PLAYSTATION®3 computer entertainment system, and PlayStation®2 computer
entertainment system
.


 


The 2008 NBA Finals are
currently scheduled to tip off on June 5 at 8:30 p.m. EST on ABC.