November 7, 2006
10TACLE STUDIOS AG and Ferrari
sign licensing agreement
Racing game portfolio expansion
part of growth strategy
10TACLE STUDIOS AG and Ferrari have
concluded a licensing agreement for the development of video games. This will
allow 10TACLE STUDIOS AG to produce games using the Ferrari product palette and
brand name. 10TACLE STUDIOS AG plans to work together with the legendary Italian
sports car manufacturer closely to development a number of computer and video
games.
“The expansion of our racing
portfolio is an important part of our strategy for growth. Ferrari is synonymous
with automotive excellence in both sports and racing cars. A license to use the
Ferrari brand name and cars is the best a computer games developer in this field
can acquire. We will do our very best to recreate the passionate experience of
driving a Ferrari as realistically as possible”, explained 10TACLE STUDIOS AG
chairman Michele Pes.
10TACLE STUDIOS have proven
repeatedly that they are capable of developing racing games on a level
appropriate to Ferrari’s leading position in the field. We look forward to
working together“, said Head of Licensing at Ferrari Katia Bassi.
For further information:
www.10tacle.com
www.ferrari.com
