P. Diddy Brings People Together Through… Gaming

October 20, 2003

P. DIDDY BRINGS PEOPLE TOGETHER
THROUGH…GAMING

XBOX LIVE ANNOUNCES SEAN "P.
DIDDY" COMBS AS FIRST CELEBRITY VOICE

Seattle, WA. (October 20, 2003) –
Xbox, Microsoft’s future-generation video game system, today announced that it
has teamed up with hip-hop mogul Sean "P. Diddy" Combs. P. Diddy will lend his
voice for a series of upcoming commercials, slated to air in time for the
Holiday season.

Xbox’s new 30 second spots will
feature P. Diddy telling gamers they can "race an Enzo Ferrari" in
Project Gotham Racing 2,
"face their fears" in
Grabbed By The Ghoulies
, and "laugh at gravity" in Amped 2, – together – on
Xbox. Project Gotham Racing 2 and
Amped 2 both take
advantage of Xbox Live – the ultimate online gaming experience, giving people
the opportunity to play and talk with other gamers around the world – 24 hours a
day, 365 days a year.

"P.Diddy was the perfect fit as our
first celebrity voice because he embodies the same spirit as Xbox," said Xbox’s
Director of Brand Marketing, Don Hall. "He’s multi-faceted, has made a
significant social impact, and pulls millions of people together in a positive
way with his powerhouse talents."

"I’m proud to be the voice
responsible for connecting millions to the Xbox brand," said P. Diddy. "I love
playing Xbox games and believe that the system’s cultural influence as a social
entertainment brand has only just begun."

Xbox (
http://www.xbox.com
) is the video game system from Microsoft that brings
people together for the most exhilarating game and entertainment experiences.
Xbox delivers an expansive collection of breakthrough games, powerful hardware
and the unified Xbox Live online service. The new tagline, "it’s good to play
together," captures the spirit of Xbox as the social hub of the new digital
entertainment lifestyle. Xbox is now available in North America, Asia, Europe
and Australia.