originals\ Dec 21, 2011 at 4:27 pm

When Did Blurry Images Become Teasers?


Jason West and Vince Zampella (formerly Infinity Ward) have been busy at their new studio, Respawn. Let's face it: they were Infinity Ward. Now, their talents are being partnered with EA's money.

Earlier today, Respawn released a teaser for their new game, which we don't know the name of, in the form of a blurry picture. Here it is:

Respawn teaser

So apparently, a teaser doesn't have to have any substance whatsoever. You know what would have been as equally as informative? A picture of a urinal in a bathroom. That would tell us just as much about the game. A teaser, by definition is a preliminary advertisement in a campaign that attracts attention by making people curious to know what product is being advertised. What is being shown is the same thing as a black screen. I would be equally interested in knowing what their project is if they just said, “Hey, we are making a game.”

It's accomplishing its goal by stirring up interest, that's for sure. But here we are giving them tons of free press (myself included) for what is essentially a picture where someone forgot to focus. We are making news about nothing, just so we can drum up any ridiculous idea about it in an attempt to get traffic. They have given us their version of the Rorschach (inkblot) test. Or it's like them crapping in our face and asking 'what do you think I ate?'

I think it's time for a real screen shot. That's what I think. The Last of Us did a teaser the right way. They gave us something that TEASES to what the game is about. It had a video that had rioting and chaos. Then it had the fungi destroying the ant. THOSE ARE TEASERS. This doesn't tease anything! This is taunting! This is 'oh, you wanna know what our game is? Well here's a close-up of a thread of a lace on a shoe.'

A teaser should also get people excited. How do you get excited about this? The only reason anyone gives a crap is because it's from the people that were Infinity Ward. If this was some no-name company, everyone would ignore this. But we – and by we I mean both gamers and press alike – have made this type of news/marketing acceptable.

I swear to god, if this turns out to be just another FPS...

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Lance Liebl Ray. If someone asks if you are a god, you say, "yes!"
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