ESPN announced today an extension of its agreement with Major League Baseball to distribute digital media content through 2013, an agreement which will now include the ability for the sports TV juggernaut to shill product on Xbox Live Marketplace.
“This agreement further solidifies the great relationship we have with Major League Baseball and together with our television deal, allows us to bring the game of baseball to more fans than ever before. Our goal is always to deliver sports to fans across any platform, and this is yet another agreement that fulfills that strategy.” — ESPN President George Bodenheimer
I’m not to sure how much I’ll be purchasing or downloading MLB game clips or interviews on Marketplace, but maybe I’ll finally get the chance to put a Chicago Cubs logo up for my Gamertag avatar with this deal.
We’re gonna win it this year, seriously.
