AMN Roundtable: Xbox 360 Launch

AMN roundtables are a special feature where a handful of the AMN editors get together to discuss a selected topic.

Subject: What do you think of the Xbox 360 launch?


Phillip Levin
GameCube & 360 Advanced Editor-in-Chief

After spending the last week pretty much glued to my Xbox 360, I think it’s safe to say I am pretty happy with my purchase. Sure, I spent hundreds between wireless controllers and games, but the overall package beats the crap out of anything else available this holiday season, and I know that in the coming months I’ll be indulging myself in titles like Ghost Recon: Advanced War Fighter, Gears of War, Elders Scrolls Oblivion and much more.

I picked up three launch titles with my 360: Perfect Dark Zero, Kameo: Elements of Power and Project Gotham Racing 3. Perfect Dark is better than expected, but its admittedly not up to par with its predecessor. I actually wrote the review for our Xbox 360 channel, and gave it a solid 8.5, translating into a must-play for shooter fans. Next-up, Kameo is pretty fun and features some satisfying puzzle design. I’m really enjoying playing through it. Finally, Project Gotham Racing 3 is both beautiful and as addicting as its predecessors. My only complaint is that Bizarre killed split-screen Xbox Live play with the latest in its series. I’ve spent several days crying about it, actually.

I think one of the most exciting things about Xbox 360 come from some of the extra functionality the console offers, such as downloadable demos and trailers. I love being able to download demos of games and not having to run to Best Buy to play a demo. I think it’s totally awesome. I hope publishers really take advantage of the demo downloads and offer them – possibly free. What’s more, I love that you can use your iPod so intuitively with the system and listen to it in any Xbox 360 game.

Xbox Live also has some very cool improvements, one allowing you to invite anybody in your friends list to a private chat, letting you chat even in the midst of playing a non-multiplayer Xbox 360 title, such as Kameo. Sweetness.

Though I love all this, I have to say I am a little disappointed that there is no clear-cut must-have game yet. Sure, they’re all great, but there’s no Halo, Super Smash Bros. Melee and definitely no Super Mario 64. That noted, this is still perhaps one of the best console launches overall.


Jamil Matheny
Associate Editor, AMN

Let’s see, the Xbox 360… Well, in my opinion, I think the Xbox 360 has a lot of class and style. This console releases a sense of freshness mixed in with an original Xbox twist to it. I, being a journalist, personally wasn’t too surprised at a lot of the games for it. Some of them I have seen at previous conferences and have noticed growth of it since the launch began. Though, I’m still impressed by the mass attention it’s getting, that’s for sure.

With classic games like Perfect Dark Zero and Project Gotham Racing, how can you say no to that?! Sometimes, it’s not about the console itself that makes the company its money, it’s the games as well. As most people have already heard, no great software means no great hardware. The Xbox 360, to me, is an awesome upgrade to the Microsoft Xbox community. I wouldn’t seriously go to far and call it “next-gen”, since that’s just a media term for it.

I must say, that the graphics powered by the ATI card is sure handling and taking responsibility for it. I really love the full-detailed look of when I first gazed my eyes upon Madden NFL 06. My first reaction was, “OMGWTFBBQ!?!” as I played for countless hours overlooking the title. Speaking of graphics, I still think it’s best to have an HD-tv for this console to grasp a better experience of the game, though – I mean c’mon… anything can look better on an HD-TV with a few surround-sound speakers.


Matt Saunderson
News Editor

The Xbox 360 is one of the most-hyped consoles ever released, and the Xbox 360 meets that hype. The system is simply amazing, and its great despite the isolated reports of problems. The limited supply is only making people want it more, with sales on eBay going as high as $2,000+. Xbox 360 is going to be a hot item for many months, and its games are one reason. This is not simply an upgrade to the Xbox, it’s a brand new console, with a brand new kick.

When you play the Xbox 360, you are amazed, even from a few minutes with just a demo in Best Buy. The graphics are amazingly clear, and the controller is almost perfect.


PGR3 looks incredibly crisp and clean


Chris Buchanan
360 Advanced Editorialist

I absolutely love my Xbox 360. I’m afraid I’m already a junkie, itching this very moment for my next fix. It goes far beyond the pretty graphics, which are admittedly astounding. The enhancements and innovations offered by the Xbox 360 to gameplay, such as the best dual-analog controller my arthritic hands have ever held, and to community are the reason I’m hooked.

The graphics are drop-dead gorgeous, there’s no denying it. NBA Live ‘06 had my brother and I absolutely riveted to the screen, yet we never even watch basketball on TV! It wasn’t perfect, but the name “Live” never rang so true. The loading screen, however, impressed me nearly as much. It wasn’t the visuals, though, but the fact that I could practice shooting hoops while the game loaded! Oh, if only a similar feature had been included in games like Jade Empire, I wouldn’t have wasted so much of my Nintendo DS’s battery life using it for that very same purpose.

The Xbox 360’s dashboard had me enthralled, before I even toyed with the multimedia stuff. The enhancements to Xbox Live, like single and multiplayer achievments, are great. Features of the XBL marketplace, such as downloading trailers for movies and games as well as playable demos, definitely sold me on the idea. One of the few disappointments is that a Windows Media Center PC is required to download video from a computer, but I’m using the same monitor for my Xbox 360 that I use to watch video on my PC, anyways.

Now, despite the fact that this is quite possibly the best line-up of launch titles ever, most people feel there isn’t a must-have game for Xbox 360. In my case, however, this is absolutely untrue. Maybe it’s because I had such low expectations from Rare, but I love Perfect Dark Zero. As a fan of Free Radical’s TimeSplitters series, I’ve already enjoyed the technical sequels to Goldeneye 007 and Perfect Dark. What Rare has delivered, though, is the spiritual successor to their pivotal N64 title. And they’ve done it with an unexpected amount of depth, an example of which is the option to choose team colors that are compatible with color-blindness, a problem a close friend of mine has faced throughout the Halo series’ love of Red versus Blue. As my brother said, it’s as if Rare asked how they could make Perfect Dark Zero better for you.

In an attempt to prevent a never-ending rant, I’d like to conclude by saying again that I love my Xbox 360. So much so that it’s hard to stop myself from typing that phrase over and over again.


Aaron Bailey
Review/ Preview Editor

The Xbox 360 has dropped alot of jaws to the average person, but it fails to impress me from the get go. I know that its capable of alot, but with the current lineup nothing seems to really jump out and be really exciting for me.

With the 360 looking to be the most powerful machine as of yet, the current line-up of games doesn’t exactly push the machine to the best of its abilities. I’am still waiting for the one game that will really catch the attention of everyone, the diamond in the rough.
As the highly anticipated machine makes it’s way to a height that most consoles usually reach within the first month, i feel that the 360 is probably one of the most impressive machines to date. It really shows how much technology has advanced since the days of NES and Atari.


Chad Mullikin
360 Advanced Reviews/Previews Editor

Quite possibly the most hyped console launch of all time, despite the bland MTV special before E3, the 360 hype just managed to grow, pre-orders were through the roof and as far as the quality of the console goes, I sure as hell am satisfied with my purchase.

With one of the most solid launch line-ups ever; with games such as Perfect Dark Zero, Project Gotham Racing 3, and Kameo it’s hard to not be satisfied. Graphically the 360 is absolutely stunning and the way Microsoft has intergrated Xbox Live into everything is absolutely brilliant.

I could rant on for days on why I love the Xbox 360, but I will keep this short and sweet by simply saying that the 360 is an amazing console and it will only get better.


Jeff Rivera
DS Review Team Leader, GBA Reviewer

I was one of the lucky guys that managed to get an Xbox 360 via the Mountain Dew everytenminutes.com contest. Kameo: Elements of Power came with the system (with Madden 2006 still to come) a few days before launch and I had already picked up Project Gotham Racing 3, Call of Duty 2, Perfect Dark Zero, Tiger Woods PGA Tour 2006, and a few essential accessories. Needless to say, I was extremely excited when the system arrived at my house.

My first impression of the hardware was very positive. Although I found a few things a tad puzzling, like the size of the power supply, I couldn’t believe how wonderfully designed the hardware and dashboard interface were. The controllers are a gift from the gaming gods, even if they are a tad overpriced. The button placement, the grips, and the ability to power the console on and off make this controller the best I have ever played games with.

Once I got past my love for the hardware I re-subscribed to the Live service. Getting my Live account going again was a breeze and I was set up in under five minutes. My first download was Geometry Wars 2, a wildly addictive and stylish Live Arcade game that everyone should spend the money and time to download. The smoothness of Xbox Live on the 360 is much appreciated, especially the auto sign-in feature.

I guess the most important part of every console’s launch is the software that accompanies it to the shelves. I have been very impressed with Call of Duty 2, Kameo (despite control and camera issues ), Project Gotham Racing 3, and Geometry Wars 2; these truly feel like next-gen games. Perfect Dark Zero and Tiger Woods PGA Tour 2006 have been a couple of downers in comparison, however. Tiger Woods is just plain rushed and bare bones, but Perfect Dark Zero mostly is disappointing for not living up to the legendary name of the franchise. On the whole I would say that the launch library is better than most, but it’s nothing that you absolutely need to experience at this point.

Overall I’m quite pleased with the Xbox 360. Last generation I enjoyed my Xbox, but I felt it was the weakest of the big three in terms of overall enjoyment. This generation, however, I’m already seeing that Microsoft is taking great strides to ensure that the Xbox 360 is a more well-rounded and more attractive console. Sure, there is a pretty stiff pricing structure in place for the 360 system, accessories, and 3rd party games, but by the time this console begins to hit its stride, it’s surely to become a must-have system. The potential for this system is enormous, let’s just hope developers and publishers agree.


Mountain Dew made it happen for Jeff. Will it make it happen for you?


Josh Valone
GCA Editorial Columnist

When the 360 was first announced during the MTV special I was watching the console with moderate interest, and that interest has dropped over the summer after learning more on the launch titles until at this point I am totally unimpressed with it. I think the biggest problem I have with the launch is that it simply does not have one killer game that makes me feel as if I need a 360. I see alot of games that would have been holiday afterthoughts on the original Xbox being pushed as killer-apps, this is not encouraging. The 360 launch reminds me of the PS2 launch in the fact that the software lineup at launch is weak but there seem to be a great many interesting titles ahead.

So what I think of the 360 is basically split into two categories: what I think of it now, and what I think it can become in the future. As of now to me it is a failure, because it has not succeeded in making me even moderately interested in it. But on the flip side the future titles such as Too Human, the Mistwalker RPGs, and Bioware’s next title all give me hope that the system can pick itself up and grow stronger with age. I think the 360 can grow into the hype it has received, but it will take some time.

I really hate how Microsoft has handled the launch of the 360 though, it was a huge flop. The demand for the 360 wasn’t the highest for a home console ever and yet they can’t even fill their pre-orders. This reeks of poor planning or an outright attempt to create artificial demand by underproduction of units. It also hurts the entire point of launching one year ahead which was to gain a significant install base before the competition even launches.

So to conclude as of now I have very little interest in the 360 and consider it a poor console. However, I see a good chance this will change in the future because their are alot of interesting titles yet to come. The launch has been mishandled and Microsoft should hope this doesn’t tick off its core fans and make unknowing parents just wait it out for the PS3 Christmas 2006. I’ll wait and see on the games because I refuse to bury the console now over a weak launch lineup, but as of this moment I am very underwhelmed by the Xbox 360.


Migjen Zulali
Xbox 360 Advanced Product Analysis

At first, I was skeptical about the Xbox 360. I really didn’t see anything coming out for it that I would really enjoy, but I still put it under pre-order. Eventually I saw great games like Perfect Dark Zero, Condemned, Kameo, Dead or Alive 4, etc and got a little excited. I picked up my console midnight that night with many other customers at the GameStop I work at, went home and hooked it up. I loved the interface, how you can control everything on a main menu, even opening up the disc tray from it. Perfect Dark Zero far exceeded my expectations, the multiplayer online is simply awesome. It reminds me so much of Perfect Dark for the Nintendo 64, but much better. I can’t wait to come home after a long day and play some Eradication on Xbox Live. The Gamecard is a great way to keep track of users. It’s my goal always to increase my gamerscore by reaching certain achievements in each game, it’s kinda of fun and competitive against some friends.

I linked my Xbox 360 to my computer and stream pictures and music via Media Connect 2.0 . It’s so much easier then ripping music on your hard drive, you save a ton of space, and can play anything you have in your shared folder. I love that, makes it so much easier. Also how you can play music whenever you wish, that is something I have been waiting for. At first when I found out you could turn on the console from the controller, I was like wow thats real lazy. Right now though, I love it, it’s so easy. I have played Perfect Dark Zero, Madden 2006, Quake 4, Condemned, and Kameo so far. They all look amazing even though Madden was stripped down a bit, but the graphics were amazing. The system by far was worth my $400, and I am very much happy with it. I look forward to Dead or Alive 4 and many upcoming games for this console. All in all, I am happy with this system. Now if they would only make Shenmue 3!!


Tim Livingston
Relative Sports Guru, 360 Reviewer

I think it’s a fine piece of electronic equipment. It seems to me that when I go from something like the 360 to my PS2, there’s a huge jump, graphically, which I think is a key component of what a system is supposed to do. It’s supposed to stay with you for a while. The 360 does that. I don’t own it, I’ve only been able to play Sean O’Neill’s, but it’s a good start for the next-gen systems, and I think that it can only get better from here. The games for it right now, while mostly visually stimulating, will get better with age, as developers take the system to its breaking point to put on a great gaming experience. I’m looking forward to the future of the 360.


Sean O’Neil
AMN PR Director/Co-Owner

For me this has been a reawakening of my console play. Handhelds and PC have been sucking the life out of me and the current gen. of gaming felt stale. When the 360 hit I was a bit skeptical, attending press events, pr blitz’s and every bit of hype one person could consume. Nothing was getting me on the 360 hype train….

Then the system arrived at our offices… and I opened it, pluged it in and played it..not expecting much

Then after a short while of playing it something happened…. I got hooked. I have been playing games more now then ever. Many complain that’s its not a major upgrade … those people must be blind. The details are what make the difference…. Never have I played a console title that got me in the middle of combat like Call of Duty 2. The AI in that title blew me away again and again. In fact the movie style of gameplay had my dad stop and watch for an hour as I played through the title during Thanksgiving. PGR3 is a visual pleasure as I am able to tear apart my favorite cars in real time. PDZ has had me on Live every night playing forum members, staffers, folks at MS and fellow journalists I know. I think that’s the key with 360 I am so impressed by the new Live set up, watching new specials of Red Vs Blue, playing demos of titles I downloaded, Xbox Arcade…. I mean its incredible and something I have not seen on any console set up. On top of all this I hooked my 360 up to my network here at home and have music, videos and more streaming from my computer with the Windows Media set up. I pre ordered Gears of War, DOA, Too Human and more, and for the first time in a while I consider myself a gamer again!


Next-gen WWII shooters are here


Sean Kennedy
Xbox Review Team Leader, GameCube Editor

The most hyped console since the Playstation 2, the Xbox 360 has launched to the masses in the United States. Is the launch a success? Yes and No. While the system has been a success in that it has generated a great deal of hype, managed to quickly sell out its allotted launch systems, and be released with a large number of titles, it has also failed in many other ways. First, Microsoft failed to supply the marketplace with an adequate amount of hardware and has failed to give retailers any firm date as to when to except more. Second, and this is not just something specific to Xbox 360 but something all systems go through, there has been a fair amount of complaints due to faulty hardware. Third and final, there has been a complete lack of new, original, and fresh titles at launch and for the rest of the year, save for two games: Condemned and Kameo. The rest of the games this year are sequels and slightly upgraded ports of games you can find on all of the last generation systems, and so do not truly showcase the power of the 360. The Xbox 360 is an incredibly powerful system with a great deal to offer, so it would have been nice to see more titles utilize its strength.

While the launch library did fail to provide as much new and original content as I would like to see, it did provide a rather diverse selection of titles, many of which are worth checking out. Kameo is currently my favorite title, despite its length and occasional last-gen roots showing. I have been looking forward to this game since first playing it back on the Nintendo GameCube, and while I do enjoy it, I can’t help to feel a bit let down in the final product seeing as it was in development for six years. I have also enjoyed Condemned a great deal and hope to see a more refined sequel in the future. Other titles worth a play: Call of Duty 2, Project Gotham Racing 3, and Gun.

Failures aside, the system does have a lot of potential and in the coming year gamers will see it come to fruition. So far gamers have only had a hint of its graphical power with titles such as Kameo, Condemned, and Call of Duty 2, but 2006 holds a lot more to be excited about, especially with new original content. Games such as Gears of War, Too Human, Halo 3, and many more along with some not yet announced titles will be big and continue to help the system build momentum and a fan base before the impending launch of the Playstation 3 and Nintendo “Revolution.” Having seen and played many titles that have not been released yet and having been exposed to and worked with the hardware for over a year, I can say gamers have a lot to look forward to, a lot to be excited about, and should have no doubts as to whether the Xbox 360 will have a long and prosperous life ahead of it.


Shawn Sinclaire
Senior Editor

Ah…launch time. Bugs, ports, rushed products, hit titles, and bundled packages galore. Sounds like a typical launch, to me. While the Xbox 360 has received a lot of flack recently for apparent widespread glitches, I must say that I am truly happy with my unit. As for all of you who claim widespread malfunction, you should try to find me a link that doesn’t lead you back to the one, original posting that started this fire. I think it’s safe to say that most of the problems are, in fact, isolated, and come standard with the launch of just about any electronic product. If this weren’t the case, we wouldn’t have multiple versions of PS2s and GameCubes out there. Oh, and if you’re dumb enough to put a power supply that big on a 1970’s shag carpet in the corner with no air circulation, you deserve the overheating and ensuing firey panic that will surely come your way.

Anyways, as for the launch titles themselves I have to give this launch a solid 8 out of 10. That’s about the average review for the games so it’s a pretty fair score, I’d say. Especially if you remove 2K’s poor excuse for a launch lineup, which featured nothing more than rushed titles with fancy labels… but that was to be expected. I can’t say I envy those who have had to work with the development cycle of the 360. My personal favorites are Call of Duty 2, Perfect Dark Zero, and Condemned: Criminal Origins. Condemned is, quite frankly, the creepiest game I’ve played since Fatal Frame. It’s not scary, so much… It just makes the hairs on the back of your neck stand on end. Through the whole game, none the less. Have you ever beaten a stick wielding zombie ninja with a 2×4 that has nails sticking out of it? Let’s just say the experience was far more exhilarating than it should have been, and leave it at that.

The only thing that should disappoint gamers about the 360 launch is the lack of titles until January. But…once again….typical launch. DS, PSP, PS2, GCN…I don’t think any of them made it a month without a lull period. Overall, gamers should be very satisfied with what Microsoft has done with the 360. I know I am.


Ray Almeda
Editor in Chief – AMN News

The Xbox 360 is certainly a very powerful system with plenty of bridges towards our view of the next-generation of gaming, but I feel that although most of their launch titles are solid enough to warrant a pickup, that Microsoft didn’t really do much to raise the quality bar of video-games just yet. Of course, this remains to be seen with future top-notch “new” titles such as Gears Of War and Too Human, but the fact that many of these Xbox 360s are failing hardware standards are too overbearing to keep the entire launch flawless.

The Xbox 360 still has a ways to go in terms of fully testing their hardware, as seen through the faulty systems sold during launch, but this next-generation will be measured by innovative games and titles that not only boast fantastic visuals, but also paradigms of pure gameplay design. Everyone knows that the original system would’ve had a much different mark on the casual gamer market had Halo been canned for the launch, and this system’s requisites are on the same pine. Xbox 360 needs its killer app now if it wants to take over its supposed advantageous early launch over Sony’s PS3 and Nintendo’s upcoming Revolution.

Still, the launch was definitely a successful one with a few bumps in the road. If the Xbox 360 can market more of its gamers with their growing Xbox Live features and huge emphasis on the hardcore gaming community, then maybe it’ll have a place as one of the most appealing gaming systems to have ever launched. Still, the latter remains to be seen.


Vincent Del Vecchio
Anime Advanced Director

I bought my Xbox 360 premium bundle on launch day with PGR3 and PD0. As of December 7, 2005, I have yet to open the box. While I do want to play the 360, I am busy with other things right now such as a whole new slew of anime releases and some great Nintendo DS WiFi games. I think I’ll open it at Christmas or something, just to make sure I do have a present under the tree. Even if I already know that it is an Xbox 360 and it was bought by myself.

It isn’t that I don’t want to play 360, but I have other obligations that I’d rather attend to first. At this point in my life, I am enjoying anime more than gaming and I don’t see that changing anytime soon. I’m still a gamer, but I think this generation has left me with a more sour taste in my mouth for the industry than any other previous


Sascha Lichtenstein
Xbox 360 Advanced Editor-in-Chief

On Novermber 22nd, 2005, Microsoft unleashed one of the most impressive and promising consoles ever envisioned into the frenzied masses of the United States market. Shortly afterward they did the same in Europe, and in less than a week the Western world will finally get our first hint as to how Microsoft’s second console will be recieved in the land of the rising sun. Missteps have been made, and the first steps have been shaky for the Xbox 360, but overall – despite extremist views to the contrary – the Xbox 360 launch has been far more a success than a failure.

First of all, even as potentially the weakest entry in the next console war (still have no idea as to the innards of the Revolution, though rumor is it may be the least powerful), the graphics that the Xbox 360 pushes are incredible, and will no doubt only get better as developers start to learn the ins and outs of the technology. All of the launch titles use only one of the three cores powering the console, and most of them look significantly better than the best looking titles on the current generation platforms. Higher polygon counts, far more detailed texturing, and on a high definition TV, the graphics pop with enhanced clarity. Make no mistake, the full Xbox 360 experience cannot be appreciated on a standard definition TV.

While those games ported from the current generation feature less graphical improvement than most gamers would like from the ‘next gen’, the games that had extra energy put in look markedly better than the rest. Even the games specifically crafted for the console dont quite look as jaw-dropping as they could, and if the launch were an accurate demonstration of what we could expect from the Xbox 360 over its entire lifecycle, I would be very underwhelmed. As it stands however, Ive seen Dead or Alive 4, Gears of War, Elder Scrolls IV: Oblivion, Saint’s Row, Ghost Recon: Advanced Warfighter running in realtime, and they’re all breathtaking. The games available now look extremely good – the games on the way, on the otherhand, look unbelievable.

If you’re looking for reasons to buy the Xbox 360 right now though, the launch lineup is as good a reason you’ll find, as its one of the best in the short history of the industry. Almost every genre is accounted for, with fighting and RPG missing in action thanks to last minute delays, and almost every game is solid. Unfortunately, the console is missing its ‘Halo‘ or ‘Mario 64‘ – that ‘must have’ killer app that convinces all those gamers sitting on the fence that blowing their car payment on a new console is a good idea. On the other hand, one wonders if one truly amazing title amid a lineup of crap is really a better situation and a lineup full of great titles.

The sad part is, there are many people that would love to experience the beginning of the HD era, but cant, thanks to a launch that has left much to be desired – more specifically, a lot of Xbox 360s left to be desired. Only a few hundred thousand consoles were available at the American launch, the same number for the European launch, and early reports are that both shipments sold out within a day. While that not only left more than a few ‘walk-in’ hopefuls out in the cold, many preorders went unfulfilled. Considering the launch was done early to secure a solid userbase before the competition, this seems just a tad counter-productive, doesnt it?

Now Microsoft is headed into Japan with a similar number of consoles to sell, and no idea whether or not they’ll break 10,000 units sold in the first week. The simultaneous worldwide launch likely seemed like a brilliant idea on paper, getting the Xbox 360 into Japan as quickly as possible, but it’s easy to see how some could argue Microsoft should have sent a million consoles to North America and hit the other two regions a month or two down the road. Especially considering most dont expect the Revolution or the PS3 to hit before the fourth quarter of 2006. With the momentum coming off the original Xbox and Halo 2, combined with the holiday season, Microsoft could have sold at least a million units in North America alone over the winter months – and thats a hell of a head start.

Then there’s the dual bundle system, which – with no concrete sales information to go by, mind you – is already being considered a major bust. While the idea of two packages for two consumer groups is valid, Microsoft seemingly overlooked one key point; about 95% of the people buying the console during the launch window belong to one of those groups. Few people wanted to get stuck with the core system, even after waiting more than 16 hours in the cold. Effectively, Microsoft took an already limited supply of Xbox 360s, and packaged anywhere from 25% to 33% of them in such a way that nobody would want them. Offering the core system 6 months to a year after the initial launch surge would have been more appropriate, and allowed Microsoft to maximize the sales of the supply they had.


People lined up for several days to get their 360.

With the next shipment set tentatively for somewhere in mid-December , “definitely before Christmas” according to a Microsoft pre, and with the vast majority of those already taken via preorder, even more would be consumers will find themselves out of luck – maybe until March. If Microsoft is aiming for that magic number of 10 million consoles sold (the number of Playstation 2s sold before the Xbox launched) before the arrival of the competition, they better ramp up production, and start shuffling their priorities.


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