Xbox European Launch a Success
Preliminary Reports Show Xbox Has
Taken Europe by Storm
LONDON – March 21, 2002 – The dust
has cleared from the European launch of the Xbox™ video game system, the
future-generation console from Microsoft Corp., and preliminary reports indicate
it’s a runaway hit.
Thousands of gamers lined up at
stores in the 16 European launch countries on the evening of March 13 to be
among the first to purchase Xbox, resulting in a near sell-out in its first day
at retail. Early reports also show a huge demand for games and accessories, with
most customers leaving stores not only with an Xbox system, but with several
games and accessories. Top-selling games include "Halo™," "Project Gotham
Racing™," "RalliSport Challenge™" and "Oddworld: Munch’s Oddysee™" from
Microsoft® Game Studios, as well as "Dead or Alive 3" from Tecmo, "Max Payne"
from Take-Two Interactive, "WRECKLESS: The Yakuza Missions™" from Activision and
"JSRF – Jet Set Radio Future™" from SEGA®.
"We have been pleased with Xbox
sales over its first weekend," said Lisa Morgan, commercial director for GAME
and Electronics Boutique. "Hardware sales were particularly impressive on launch
day and we’ve seen a good attachment rate covering both first- and third-party
games. The strong lineup of day-one games has undoubtedly contributed to a
successful console launch for Microsoft."
Microsoft’s replenishment strategy
means that a steady supply of Xbox systems will be hitting retail outlets
weekly, helping ensure there is enough product to meet current demand. Microsoft
expects to ship between 4.5 million and 6 million Xbox systems worldwide by the
end of June. Xbox is the only console manufacturer with a European factory (in
Srvr, Hungary), which means stock can reach any retail outlet in Europe in
less than three days.
"I’m excited to finally see Xbox in
the hands of gamers," said Sandy Duncan, vice president of Xbox Europe at
Microsoft. "I’ve always known that Xbox is the best video game system ever, but
after playing games with people at launch I see that gamers also recognize the
amazing power and intense fun that only Xbox can offer. European gamers have
welcomed Xbox into their hearts and into their homes in a big way."
Word-of-mouth recommendations and
stellar reviews are driving gamers to the great games available on Xbox,
including "Halo," which earned a perfect 10 score from the influential European
gaming bible Edge.
Twenty Xbox titles are now on sale,
with more lined up in the next two weeks, such as "F1 2002" (Electronic Arts), "Genma
Onimusha" (Capcom), "Championship Manager: Season 01/02" (Eidos) and "Shrek™"
(TDK Mediactive, Inc.). A steady stream of titles will support Xbox up to June
2002, including "2002 FIFA World Cup" (Electronic Arts), "International
Superstar Soccer 2" (Konami), "Moto GP" (THQ Inc.), "Spider-Man®: The Movie
Game™" (Activision), "Buffy the Vampire Slayer"(Electronic Arts) and "Crash
Bandicoot: The Wrath of Cortex™" (Universal Interactive, Inc.).
"We had a very good weekend with
Xbox," said Bruno Bonnell, founder and CEO of Infogrames Entertainment SA. "We
have had to produce more copies of ‘JSRF – Jet Set Radio Future,’ one of our
Xbox launch titles, to keep up with demand. ‘TransWorld Surf’ is also doing well
for us. This is a very good sign for the long-term success of Xbox, and we look
forward to a long relationship."
The buzz surrounding the launch of
Xbox manifested itself in many ways. A survey of new Xbox owners by Amazon.co.uk
(Amazon.com’s U.K. division) suggested that 74 percent were planning to take a
day off work to stay home and play games – nearly half (46 percent) were going
to feign illness as an excuse.
About Xbox
Xbox (http://www.xbox.com/) is
Microsoft’s future-generation video game system that delivers never-before-seen
gameplay experiences. With more than three times the graphics performance of the
latest generation of game consoles, Xbox empowers game designers with the
technology to realize their vision of great games that are challenging,
exhilarating and fun. Xbox is now available in North America, Japan, Europe and
Australia.
About Microsoft
Founded in 1975, Microsoft (Nasdaq
"MSFT") is the worldwide leader in software, services and Internet technologies
for personal and business computing. The company offers a wide range of products
and services designed to empower people through great software – any time, any
place and on any device.
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Microsoft, Xbox, Halo and Project
Gotham Racing are either registered trademarks or trademarks of Microsoft Corp.
in the United States and/or other countries.
JSRF – Jet Set Radio Future™ is
published in North America by Sega of America Inc. and in Europe by Infogrames.
The names of actual companies and
products mentioned herein may be the trademarks of their respective owners.
For more information on Xbox and the
X01 event:
http://www.microsoft.com/europe/x01/
