Xbox One revealed… again

While I totally understand showing off your new next-gen console near launch, I'm a bit confused with the naming structure Microsoft chose for its new Xbox One trailer.

The video, labeled "Revealed," shows off many of the Xbox One's features including gaming, Skype, the ability to watch TVs and movies (even while playing games!), facial and voice recognition, and much more. It's your standard "reveal" trailer; you've got the rotating console, close-ups of all the fancy buttons and logos, and a nice look at the features.

I'm just a bit confused as to why it's called a "reveal." Maybe for some this is their first look at the new system.