news\ Feb 17, 2012 at 5:05 pm

Windows 8 operating system introduces new logo design


Microsoft has said from the beginning that Windows 8 is a "complete reimagination" of the Windows operating system.  With that being said, nothing about the Windows operating system is safe from change as Microsoft delves into the Metro style - even the iconic Windows logo we're all so used to.  Perhaps one of the most widely recognized logos, Microsoft has revealed they are redesigning the logo with Windows 8.

"The Windows logo is a strong and widely recognized mark," Microsoft's Sam Moreau said in the Windows blog, "but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles."

The new logo, designed by Pentagram, can be seen below along with the long history of Windows logos.

Windows 8 Logo

As Principal Director of User Experience for Windows, Sam Moreau decided to share the goals in mind when Microsoft and Pentagram approached the Windows 8 logo redesign.

1. We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.

2. It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.

3. Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.

For the full history of Windows logos and the inspiration behind each one, I suggest you check out the Windows blog.

At first look, I hated it, but it has quickly grown on me.  What are your thoughts on the new logo? 

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